Out to Sea: Installing Marine Protection Film

Editor’s Note: This article is the second and final one in a series about marine protection film. There may be a wide range of marine applications for protection film, but experts say PPF dealers will likely find the installation process familiar. Last week, WINDOW FILM magazine delved into how marine protection film (MPF) is used; […]

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The Studio

American Window Film has announced its acquisition of A Better Tint, based in Chandler, Arizona. The transaction closed on July 20, 2026, and A Better Tint’s operations are being integrated immediately into American Window Film’s existing Phoenix branch, which serves Phoenix, Scottsdale, Chandler, and the surrounding valley. Founded in 1989 by Erik Geisler, A Better […]

Editor’s Note: This article is the first of a two-part series about marine protection film. Chris Brooks couldn’t believe his eyes. The now-vice president of Kauff’s Tint & Wraps in Palm Beach County, Florida, stared right at a customer’s boat. Except for one untouched patch, it was covered in more scratches, dings and scrapes than […]

If moving away from home is the signal that someone has become an adult, then Polar Tint of Henderson, Nevada, is all grown up. The company recently opened its first out-of-state franchise in Colorado and has many more planned. Originally known as LV Pro Tint, Polar Tint was founded in 2014. Chief operations officer Edward […]

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Event News

See the Industry Through a Child’s Eyes at Family Film Day

Family Film Day at the 2026 International Window Film Conference & Tint-Off™ (WFCT) gives the next generation a chance to experience the business firsthand in a fun, interactive way. On Saturday, Aug. 29, from 9 a.m. to 2 p.m., families are invited to bring their children to WFCT for a day designed to spark curiosity, introduce kids to the industry and show them that […]

Get Hands-on Training at WFCT

Get out of the classroom and onto the show floor with hands-on demonstrations at the 2026 International Window Film Conference & Tint-Off™ (WFCT). These sessions will give attendees the opportunity to learn new techniques, discover emerging technologies and pick up practical tips from experienced industry professionals. Thursday, Aug. 27 2-2:45 p.m. – Matte PPF Made Easy Attendees will learn […]

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IWFA Member

Tint Takes

By Abby Bowman
Editor, Window Film Magazine

Do you ever wish you could see the future? If so, you’re not alone. Many people are so desperate to see what’s coming that they’ll pay a fortune to be told theirs. That’s not an exaggeration. The psychic industry raked in more than $2 billion in 2025, according to the data analyst IBIS World. Whether […]

The Art of Film

By Matthew Darienzo
CEO, American Window Film

The window film industry has evolved significantly over the last decade. What was once viewed primarily as a niche service has expanded into a broad category of solutions, including commercial window film, residential window film, safety and security window film, decorative window film and advanced architectural finishes. Customer expectations have also changed. Today’s clients expect […]

Changing Tides

By Kristy Yelle
Co-owner, Palmetto Protection Films

There’s an old saying that “a rising tide lifts all boats.” Over the years, I’ve found that this saying applies just as much to our industry as to life. When most people think about the window film business, they picture products, installations and finished projects. What they don’t see are the relationships behind the scenes: […]

Behind the Tint

By Sean Gill
Owner, The TintMan Gill LLC

Not too long ago, my first new body-style Charger rolled into the shop bay. It had frameless windows and a hatchback, and I was excited for what I anticipated would be a straightforward job. Boy, was I wrong. I decided to switch up my typical approach to this job. I usually start with the passenger […]

Ask a Window Film Expert

By Mike Burke
Founder of Sun Stoppers

Last week, we looked at the challenges shop owners face as they’re essentially managing two businesses. Now, let’s talk about some solutions. Maybe You Need Two Phones This next idea isn’t for everyone, but it’s worked well for many of the owners I coach. You can literally carry two phones: one for your business, and one for everything else. […]

Detailing Growth by Gabe Fletcher

By Gabe Fletcher
Owner, Ceramic Pro and Detailing Growth

The automotive detailing and protection industry is in the midst of a significant shift in how customers find and choose shops. With 65% of searches now ending without clicks and artificial intelligence (AI) overviews showing up in 16% of Google desktop searches, your business has to adapt, or risk disappearing from where customers are looking. […]