The Studio

Industry News

GF Expands Mid-Atlantic Sales Team with Appointment of Andrew Plowman

General Formulations (GF), a global manufacturer of pressure-sensitive media, film and laminates, announced the addition of Andrew Plowman to its sales team. As regional sales manager covering the Mid-Atlantic, including Pennsylvania, West Virginia, Maryland, Delaware, and Washington D.C., Plowman brings a strong combination of technical expertise, commercial leadership and customer-focused experience. Plowman has more than […]

Garware Hi-Tech Partners with Lubrizol to Expand PPF Capacity

Garware Hi-Tech Films has signed an MoU with Lubrizol to jointly develop and manufacture advanced TPU-based film solutions. Backed by a ₹118 crore investment, this initiative enables backward integration for its premium Paint Protection Film (PPF) business, which is projected to expand EBITDA margins by 150-200 bps and boost total PPF capacity to over 600 […]

‘Only Thing Jerry (Jones) Is Good at,’ ‘Anything but Window Tint’ — NFL Fans Call Out Cowboys Owner’s New Method of Monetization

There are not many corners of the Dallas Cowboys’ operation that Jerry Jones has failed to turn into a business opportunity. Jones has long resisted using curtains to address sunlight from the massive west-facing windows at AT&T Stadium, although he said this summer that he was considering window tinting.

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Event News

GlassBuild Showcases What Window Film Can—and Can’t—Do.

Window film is part of the conversation at GlassBuild America 2026 as the industry looks for ways to improve building performance, reduce energy use and address an uncertain construction market. The annual event returns Sept. 23-25 at the Las Vegas Convention Center with more than 500 exhibitors, including 77 first-time exhibitors and 150 international exhibitors, […]

Prepare for the 2027 International Window Film Conference and Tint-Off™

The International Window Film Conference and Tint-Off™ (WFCT) is returning to sunny Orlando, Florida, in 2027! WFCT is heading back to Central Florida, Sept. 8-10, 2027, for another exciting gathering of professionals from across the automotive, architectural, decorative, security and energy film industries, as well as paint protection, vinyl wraps and ceramic coatings. With a […]

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Window Film Blogs

The Art of Film

By Matthew Darienzo
CEO, American Window Film

The Art of Film There Is No Secret Place to Find Great Installers

One of the questions I hear most often from other window film business owners is, “Where do you find installers?” I wish I had a great answer. After years of hiring across multiple markets, we still have not found a secret source of experienced installers who are ready to step in and get to work. […]

Changing Tides

By Kristy Yelle
Co-owner, Palmetto Protection Films

Changing Tides You Don’t Have to Be the Smartest Person in the Room

One of the easiest things to do as a business owner is to become completely immersed in your own business. We know our own customers, processes and the challenges they face. We know how we like to install, how we sell, what has worked for us and what hasn’t. When you’re moving from one project […]

Behind the Tint

By Sean Gill
Owner, The TintMan Gill LLC

Changing Tides Uh-Oh, there Goes the Glass!

Not too long ago, my first new body-style Charger rolled into the shop bay. It had frameless windows and a hatchback, and I was excited for what I anticipated would be a straightforward job. Boy, was I wrong. I decided to switch up my typical approach to this job. I usually start with the passenger […]

Ask a Window Film Expert

By Mike Burke
Founder of Sun Stoppers

Ask a Window Film Expert Stop Managing the Noise and Start Hearing the Music: Part 2

Last week, we looked at the challenges shop owners face as they’re essentially managing two businesses. Now, let’s talk about some solutions. Maybe You Need Two Phones This next idea isn’t for everyone, but it’s worked well for many of the owners I coach. You can literally carry two phones: one for your business, and one for everything else. […]

Detailing Growth by Gabe Fletcher

By Gabe Fletcher
Owner, Ceramic Pro and Detailing Growth

Detailing Growth Getting Your Detailing Business Ready for AEO, AI Summaries and LLM Mentions

The automotive detailing and protection industry is in the midst of a significant shift in how customers find and choose shops. With 65% of searches now ending without clicks and artificial intelligence (AI) overviews showing up in 16% of Google desktop searches, your business has to adapt, or risk disappearing from where customers are looking. […]