The Studio

Industry News

One More Round from WFCT 2026

In addition to the exhibitors, attendees and competitors who took part in the 2026 International Window Film Conference and Tint-Off™, this year’s event also brought in a new crowd: families. Kids of all ages took part in Family Day and learned about the film industry. In our final video, take a look at what Family […]

American Window Film Building Through Acquisitions

American Window Film officially made its 24th acquisition in late July, purchasing the Phoenix-based company A Better Tint. For CEO Matthew Darienzo, his company’s growth reflects the whole industry’s potential. “The industry is in a good spot right now, which means there’s room to grow both for us and the rest of the industry,” he […]

WFCT 2026 in Photos: Three Days of Competition, Connection and Celebration

The 2026 International Window Film Conference and Tint-Off™ has concluded in San Antonio. The annual event returned to the Henry B. Gonzalez Convention Center for three days of unique networking experiences, celebrations, in-depth educational content and intense competitions. Window Film magazine roamed the convention center throughout the show, capturing moments as the film community came […]

- More Industry News

Event News

Prepare for the 2027 International Window Film Conference and Tint-Off™

The International Window Film Conference and Tint-Off™ (WFCT) is returning to sunny Orlando, Florida, in 2027! WFCT is heading back to Central Florida, Sept. 8-10, 2027, for another exciting gathering of professionals from across the automotive, architectural, decorative, security and energy film industries, as well as paint protection, vinyl wraps and ceramic coatings. With a […]

Window Film Hall of Fame Inductees Honored

Window Film magazine celebrated Hall of Fame inductees Chris Brooks, vice president of Kauff’s Signs, Wraps & Tint, and Erik Devash, founder and CEO of Tint Wiz, in a special luncheon during the International Window Film Conference and Tint-Off™. The luncheon took place on Aug. 27 in San Antonio. Read more about the inductees’ acceptance […]

- More Event News

IWFA Member

Window Film Blogs

The Art of Film

By Matthew Darienzo
CEO, American Window Film

The Art of Film There Is No Secret Place to Find Great Installers

One of the questions I hear most often from other window film business owners is, “Where do you find installers?” I wish I had a great answer. After years of hiring across multiple markets, we still have not found a secret source of experienced installers who are ready to step in and get to work. […]

Changing Tides

By Kristy Yelle
Co-owner, Palmetto Protection Films

Changing Tides You Don’t Have to Be the Smartest Person in the Room

One of the easiest things to do as a business owner is to become completely immersed in your own business. We know our own customers, processes and the challenges they face. We know how we like to install, how we sell, what has worked for us and what hasn’t. When you’re moving from one project […]

Behind the Tint

By Sean Gill
Owner, The TintMan Gill LLC

Changing Tides Uh-Oh, there Goes the Glass!

Not too long ago, my first new body-style Charger rolled into the shop bay. It had frameless windows and a hatchback, and I was excited for what I anticipated would be a straightforward job. Boy, was I wrong. I decided to switch up my typical approach to this job. I usually start with the passenger […]

Ask a Window Film Expert

By Mike Burke
Founder of Sun Stoppers

Ask a Window Film Expert Stop Managing the Noise and Start Hearing the Music: Part 2

Last week, we looked at the challenges shop owners face as they’re essentially managing two businesses. Now, let’s talk about some solutions. Maybe You Need Two Phones This next idea isn’t for everyone, but it’s worked well for many of the owners I coach. You can literally carry two phones: one for your business, and one for everything else. […]

Detailing Growth by Gabe Fletcher

By Gabe Fletcher
Owner, Ceramic Pro and Detailing Growth

Detailing Growth Getting Your Detailing Business Ready for AEO, AI Summaries and LLM Mentions

The automotive detailing and protection industry is in the midst of a significant shift in how customers find and choose shops. With 65% of searches now ending without clicks and artificial intelligence (AI) overviews showing up in 16% of Google desktop searches, your business has to adapt, or risk disappearing from where customers are looking. […]