Solamatrix Adds Paint Protection Films to Product Offerings

April 1st, 2010 by Editor

Paint protection films have seen an increase in interest and demand in recent years, and some window film companies have expanded their product lines to include these films, just as a growing number of installers have diversified to offer these services, as well. Solamatrix in St. Petersburg, Fla., is the newest film manufacturer to enter the paint protection film market. The company announced last week that it has added DefenZall paint protection film to its U.S. company-owned distribution product offering. In an agreement with The Haartz Corporation, the manufacturer of DefenZall, Solamatrix is now an exclusive reseller of the company’s paint protection films.

“We realize that paint protection is a fast-growing market in the automotive aftermarket industry. It is also very complimentary to window film. Therefore, many window film installers are adding it to their business. We want to offer our loyal customers a full range of products so we’ve been looking for the right solution for some time,” says Bill Stewart, North American sales and operations manager for Solamatrix. “When we began talks with The Haartz Corporation, we knew this was a great solution. They are a strong company with a more than 100-year history of making automotive materials. They have developed an excellent paint protection product that we have tested extensively. We’re sure our customers will like it and will realize they can add more profit to their business by adding it to their product offering.”

Matt Williams, director of business development at Haartz adds, “We are excited about the partnership between Haartz and Solamatrix. DefenZall is a unique product, specifically designed for ease of installation and long-term durability. We felt it was important to find a dynamic partner who shared our enthusiasm for promoting and distributing this high performance product and I am confident we have found that with Solamatrix.”

To help develop this new business aspect, Stewart says they’ve created a two-pronged plan to release the product in its U.S. territories, This includes reaching not only their existing window film customer base, but also marketing the product to all paint protection users in the United States.

Stewart says the company intends to introduce the new product through its four company-owned branch locations.

“We already have the staff and facilities in place to manage this new product line,” he says.

While there are a number of similarities between window film and paint protection films, there are also differences.

“Because an installer may actually be cutting the film directly on the vehicle in order to form it to the exact shape of the car, there is the chance they can cut through the film and damage the vehicle’s paint,” says Stewart. “This can be an expensive mistake to fix. Therefore, there is a more extensive learning curve for paint protection users. When selling paint protection film, we encourage any dealer to take his time and practice with the product until they feel comfortable with it.”

And, given the slow market and economy, Stewart says adding a new offering to their product mix is one way that may help give the company a boost.

“We feel that as the economy starts to show definite signs of recovery, paint protection sales will start to increase as well. By bringing the product in now, we feel we can supplement our existing window film sales and be prepared to maximize sales as the market continues to rebound,” says Stewart.

In other news, Solamatrix has also signed Euro Window Film as its exclusive distributor for Sweden. From its headquarters in Rimbo, just outside of Stockholm, Euro Window Film will market all Solamatrix window films.

“We are excited about the opportunity to work with the Jarnebrink family in this partnership between Solamatrix and Euro Window Film. They have been successfully distributing window film in Scandinavia for more than 20 years. I have worked with them for most of those years starting in 1989, so I’m aware of their deep industry knowledge and am confident in their high degree of professionalism and impressive business relationship capabilities,” says Jeffrey Plummer, senior vice president of sales, marketing and business development for Solamatrix.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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