Upside-Down Thinking by Patric Fransko
by Patric Fransko
October 28th, 2010

Do You Twitter?

In this month’s blog, let’s discuss Twitter. Twitter seems like the most difficult social media tool to navigate as far as businesses go. Many think Twitter is a platform for people to provide a mundane cyber play-by-play of their daily activities – “lobster for dinner, LOL.” Those aspects of Twitter are prevalent, but other posts can directly help your business.

First, create an account … go ahead, do it. Go to and take the time to build an informative page about you and/or your company. Consider it the first impression a potential customer on Twitter may have of you and your organization, so make it a positive one. Next, listen in on the conversation using a helpful tool called Twitter Search. This option allows you to catch anyone who’s tweeted about you, your company, your industry, your products, etc. Once you narrow down some relevant tweets you can start a conversation, and respond directly to other tweets.

This can be used to build two things: how far your business is reaching as well as customer service. As far as building your business, if someone were to tweet, “I just bought a new car,” you can congratulate them and tell them if they decide to get some tinting done that you are ready, willing and waiting.

The other thing that you can do is monitor the Twitter search for any negative reviews about your business. If you find any of these, you have an opportunity to engage the customer to try and rectify the situation and turn a negative into a positive. You can even link your Twitter feed onto your website so that potential customers can see the good things people say about your business and the negatives and how you responded.

A bit of caution, if you do open a Twitter account and begin to engage, you really should continue. There is nothing that turns people in your industry away more than a stale account that is not being updated. However, if you are willing to make the commitment, this tool does give you a unique way to engage your potential clients on a real time basis.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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