Just a little more than a year ago I took a big, brave step into a world I knew little about—the world of window film. I started out knowing very little about film and while still far from expert status, I can comfortably say I’ve come to know a thing or two about this product. Much of this education would not have been possible had it not been for all the many people out there who took the time to answer my questions and help me understand what film was all about.

Over the past year we’ve also seen a lot of changes unfold within the industry. We’ve seen people come and go, companies emerge, companies merge and companies continue to grow. Without a doubt, this industry is one that is continually evolving and changing; opportunities continue to unfold.

As I write this it’s only mid-October, but I can’t help but think about what’s in store for 2011. What opportunities will the industry explore and which ones will enter the mainstream market?

As you’ll read in the upcoming November-December issue, the world of vehicle wrapping is one avenue that some window film installers are exploring. Just as film installers expanded into paint protection films, is vehicle wrapping a path that others will follow in the coming months and years?

On the architectural side we’ve seen a growing movement toward environmental awareness and responsibility. Given that consumers are starting to demand such features from just about everything they put into their homes and offices, we’re seeing more and more film companies ready to serve. People will tell you, that “green” is here to stay, so if you’re not already on this bandwagon now might be the time to hop on board.

Whether automotive or architectural, the film industry is continuing to change and grow. What other emerging trends and possibilities do you think are in store for the film industry? Be sure and tell us your thoughts below.