March Madness

March 10th, 2011 by Editor

Yes, my friends, the time is upon us. It’s that time of year where all of the hard work comes down to just a few weeks. The time when your bets are placed on the table and your paperwork is completed. I do believe March Madness has arrived.

I will admit that I don’t watch every single Tennessee basketball game. I don’t memorize the schedule the way that I memorize football season, but there is just nothing like the NCAA Tournament. The whole season is determined in a matter of a few games and you find yourself cheering for teams that you hadn’t thought twice about before. The best part of the tournament is when a small team with a determined player makes it much further than they are expected. I think it is human nature to want the “little guys” to succeed (I say that with quotations because it is not often that you refer to basketball players as little guys).

Of all the things I write about in our industry my favorite, by far, is doing “Film Stars.” I love hearing the stories of installers who have spent their lives perfecting their craft. On top of being stellar at their jobs, it is inspiring to hear someone care about their work as much as they do. These guys (and girls) are truly the gems in our industry. Far too often we hear such negativity among industry members and forget about what a great backbone we have in these small tint or window film shops.

I know what you are thinking. You are telling me, “Get off that giant, old soapbox, Hodge!” And I will, but I think it’s important for us to remember who is making the industry look good. They install film and tint everyday and if they don’t do a good job it doesn’t matter what film they used. Face it—they make us look good.  

This year when you are cheering for that 12 seed team raise your glass to your local window film shop and toast the REAL game-winners.

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