Israeli company Hanita Coatings, has acquired Film Pacific Australia, a major distributor of window film in Australia. The new Hanita Pacific PTY Ltd. will now be led by Andrew Cullen, who brings managerial, sales and marketing training from his past eight years spent in China.

“Hanita Pacific can now offer its customers the real advantages of direct manufacturer involvement,” says Cullen. “We can provide a broad, innovative product mix of exceptional quality films, uncompromising customer service and really professional technical support. It’s a win-win situation.”

The new enterprise will be focusing on raising the awareness of window film’s energy-savings and security benefits.

“Our message is that solar films have a valuable contribution to responsible building management,” explains Li-Or Chemke, Hanita’s vice president of window films. “We believe that by helping to deliver quantifiable measurement of results, Hanita can support the effective marketing of window film to commercial and public sectors.”