Renowned multicultural marketing and business trends expert, Kelly McDonald, will explore who the customer is and is becoming at the International Window Film Conference. Her session, “Understanding the Customer of the Future,” will take place Thursday, September 15 at 11:00 a.m. and will be followed up a brown bag workshop that will take a deeper look at how to reach the ideal customer for your business. Learn marketing tactics by participating in case studies and role playing, and walk away with a better grasp on how to reach future customers.

”Everyone sees the changes around them, but they don’t know what they need to do to change their businesses to adapt to the changes,” says McDonald. “You can look around and see that young people are constantly using their phones but they’re not talking on them. Changes like these make you ask, ‘What do I need to do from a business standpoint? How do I stay profitable and competitive?’”