IWFA Launches New Branding CampaignJuly 7th, 2011 by Editor
The International Window Film Association (IWFA) has unveiled a new website and logo for the association. The IWFA, which just recently emerged from a self-propelled transformation, developed a new logo to represent what it feels is a symbol of commitment to its membership.
“Over the past year, the IWFA has gone through a pretty considerable transformation,” says Chris Weinhardt of The Enpro Group and secretary of the IWFA. “As we emerged from the reorganization we felt like the associations branded identity should reflect the impressive and important changes we have made. The new logo, in a way, signifies our reenergized commitment to our membership base and dedication to helping this industry reach new levels of success.”
The new logo can be viewed at the IWFA’s re-designed website (http://www.iwfa.com/). The newly segmented website houses information for both consumers and window film professionals and features a “members only” section where IWFA members can access branding and marketing materials to download and share. The website will offer a business locator and access to media releases, industry news and legislative alerts.
“The newly revamped IWFA website is a sleek rebuild that enables timely communication from the industry association to the market, offers members exclusive content and will further bring manufacturers, dealers and distributors together to grow window film business opportunities,” says Darrell Smith, executive director of the IWFA.