Dealer Discussions by Ross Kehl
by Ross Kehl
February 16th, 2012

Deal Me In

Since this is my first blog for Window Film magazine I thought a little background might be in order. I’ve been in the film industry for 13 years as an installer, dealer, trainer, on site foreman for large projects, janitor, chief cook and bottle washer.

While I know how to tint cars and have done maybe 200-plus over the years, I don’t consider myself an expert. Flat glass is my specialty and I have devoted my time and efforts to perfecting the craft—I’m still learning too.

I’m a member of the IWFA and have earned accreditation as a sun control specialist and a safety and security film specialist. My intention is not to impress you, but to impress upon you that I am involved in this industry—up to my eyeballs. In addition to being the active president/founder of (an Authorized 3M Prestige Dealer) I also wear three other hats—U.S. development manager for three other companies National Glass Service Group (a window film coordination company for large retail chains in the U.S.), International Glass Solutions (a worldwide film company) and LiquisolUSA(a liquid solar control paint distributor).

So what should we talk about? I would like this to be an open forum and not just me contributing my two cents worth on window film topics. My goal with this blog is to inform, educate and entertain all readers—with a heavy slant towards dealers. I encourage you to email me with some of your knowledge, suggestions and experiences in all aspects of being a window film dealer. Whether it be a solution to a really difficult install, an effective sales close, a new install trick, attachment techniques or even what type of advertising works. Anyone who shares will be credited for their contribution.

This column is not about me. It’s about being a window film dealer in this ever changing market (both automotive and flat). We can help each other. Every year I attend my film manufacturers’ dealer meeting and it still amazes me how much I learn. Not just from their speakers but more from the after hours conversations with my fellow dealers. We possess a wealth of knowledge and when we share the whole industry benefits.

As a part of this ongoing discussion let’s include a survey each time. Topics can vary widely but for this month I want to know what soap/solution do you use for film installation? In addition to taking the survey below send me an email with the following. Is it different for auto vs. flat? Is it different for different types of film? What is your mixing ratio and is it different for type of films?

[merlic_poll id=”2584″]

Word of the Month
foofaraw \FOO-fuh-raw\  , noun:
1. Excessive or flashy ornamentation or decoration.
A fuss over a matter of little importance.
The homeowner was staging a foofaraw over one tiny little spec of dust under the newly installed window film which was found using a magnifying glass.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

One comment
Leave a comment »

  1. A very well written article.
    I love good content on window film as I have a passon for this industry . My new company web site now has more than 390 pages on all aspects of the window tinting business.
    I started this company in the early 1970, and in those days Llumar was operated by the owner and his wife. I have watched the industry grow from a ”mamma and pappa business” to a huge sofisticated industry.
    Window film has given me every thing I always wanted in life, for which I am very greatfull.
    My wish is to give back to the industry everything I know , to be transparent and help other succeed.
    Please read our articles on our glossary page for more information
    Kind Regards,
    Leon Levy

Leave Comment