Meet the Supporters of the 2012 IWFC: HanitaTek Window Films

June 21st, 2012 by Editor

Editor’s Note: Window Film magazine is marking the days until the 2012 International Window Film Conference and Tint-Off™ by introducing this year’s Supporters with company profiles. Over the next few weeks, we will be profiling each of the six Supporters you will see on the show floor—be sure to stay tuned.

HanitaTek Window Films is once again one of our Supporters of the 2012 International Window Film Conference and Tint-Off™ (IWFC). The event is set to be held this September 20-22 in Louisville, Ky., at the Kentucky International Convention Center, the Hyatt Regency Louisville and the Louisville Marriott Downtown. The Exhibition/Extravaganza will be held September 21-22.

During the conference, attendees are able to take part in educational seminars by industry leaders and expert speakers including a keynote address by Captain Richard Phillips; network on the Exhibition/Extravaganza show floor with window film manufacturers; and view the Tint-Off™ competitions.

Window Film Magazine: We are speaking with Jim Black, president of HanitaTek. Jim, why did HanitaTek Window Films choose to sponsor the 2012 International Window Film Conference and Tint-Off™ (IWFC)?
Black: HanitaTek is committed to the long-term success of the window film industry and we feel the IWFC is one of the best ways for us to show our support of the industry through sponsorship, participating in the Tint-Off™ competitions and training sessions, and exhibiting on the show floor. In addition, it is a great event for us to reach out to customers, old and new.  It is important as a manufacturer to stay close to your customers and be actively involved in all aspects of their business. This event is a perfect venue for us to do just that.

Window Film Magazine: Why is an event like the IWFC important to the film industry?
Black: The IWFC is the one time each year where members of our industry can get together, attend educational seminars on topics, which are important to us all, and learn from each other through networking.

Window Film Magazine: What can attendees expect to see from HanitaTek at the 2012 show?
Black: We will be showing some of our new films, our new energy-efficiency information and, of course, spending as much time as possible speaking to our existing and potential customers about how we can support the growth and success of their business.

Window Film Magazine: Mark Carlson with HanitaTek is giving a presentation on exterior films. Can you tell attendees what they will learn from his presentation?
Black: With energy savings becoming more important to large commercial facilities, it is important to know about the best films to save energy.  Exterior films are great for energy savings, have a high ROI and can transform the look of older buildings, which can increase demand to rent space within.  New technologies and hard coats have extended the lifespan of these films and dealers who embrace the challenge of installing exterior films will be rewarded by the marketplace for years to come.

Window Film Magazine: Do you  have any advice for the 2012 Tint-Off Automotive and Architectural Division competitors?
Black: We wish the contestants the best of luck.  After watching the competitions last year, we feel that the most important thing is to not let nerves stand in the way.  Focus on what you do and do it the best you can.

The International Window Film Conference and Tint-Off™ is co-sponsored by Window Film magazine and the International Window Film Association. Auto Glass Week™ also will be held concurrently. The event is managed by Window Film magazine.

HanitaTek is the North American distributor of Hanita Coatings SolarZone, SafetyZone, PolyZone and XtraZone window films. With a focus on energy savings, they work hard to partner with their customers to provide solar and safety solutions for their client base.

To register or for more information, visit the official event website,

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