Meet the Supporters of the 2012 IWFC: 3M

July 5th, 2012 by Editor

Editor’s Note: Window Film magazine is marking the days until the 2012 International Window Film Conference and Tint-Off™ by introducing this year’s Supporters with company profiles. Over the next few weeks, we will be profiling each of the six Supporters you will see on the show floor—be sure to stay tuned.

3M is once again one of our Supporters of the 2012 International Window Film Conference and Tint-Off™ (IWFC). The event is set to be held this September 20-22 in Louisville, Ky., at the Kentucky International Convention Center, the Hyatt Regency Louisville and the Louisville Marriott Downtown. The Exhibition/Extravaganza will be held September 21-22.

During the conference, attendees are able to take part in educational seminars by industry leaders and expert speakers including a keynote address by Captain Richard Phillips; network on the Exhibition/Extravaganza show floor with window film manufacturers; and view the Tint-Off™ competitions.

Window Film Magazine: We are speaking with John Price, marketing communications supervisor for 3M. John, why did 3M choose to sponsor the 2012 International Window Film Conference and Tint-Off™ (IWFC)?
3M’s Renewable Energy Division is proud to support the IWFC. The IWFC provides a great opportunity for our dealers and installers to learn the latest installation techniques as well as to participate in a friendly competition with their peers.

Window Film Magazine: Why is an event like the IWFC important to the film industry?
Price: The IWFC is important in that it allows the industry as a whole to come together and focus on issues and policies affecting our industry.

Window Film Magazine: What can attendees expect to see from 3M at the 2012 show?
3M will be highlighting its line of Multi-layer Optical films for both the automotive and flat glass markets.  3M will also have some of our best installers there to compete in the Tint-Off™.

Window Film Magazine: Peter Eisenberg with 3M is giving a presentation on selling techniques and how to handle objections. Can you tell attendees what they will learn from his presentation?
Price: Mr. Eisenberg’s presentation will teach attendees the fundamentals of the sales call. Highlighting the importance of asking customers the right questions, because when the right questions are asked in the right way, objections tend to disappear.

Window Film Magazine: Do you have any advice for the 2012 Tint-Off™ Automotive and Architectural Division competitors?
Price: Practice, practice, practice.  The one thing we heard from many of the competitors last year is that applying window film competitively is much more stressful than applying it to a customer’s vehicle, home or business.  So competitors should try to plan for that.  Make sure they have a plan and a backup plan.  They need to make sure their tools are ready to go and they have everything they need at the ready so when the stress of the competition hits they feel that they are prepared.  Beyond that, just have fun and enjoy!

The International Window Film Conference and Tint-Off™ is co-sponsored by Window Film magazine and the International Window Film Association. Auto Glass Week™ also will be held concurrently. The event is managed by Window Film magazine.

3M’s Renewable Energy Division provides window films for residential, commercial, government, and automotive use serving customers all over the world.

To register or for more information, visit the official event website,

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  1. Thank you for sponsoring IWFC 3M! I hope my company can win the Tint-off.

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