Madico Exec Explains Stellar First Half for 2013

May 8th, 2013 by Editor

Less than halfway through the year Madico Window Films has already announced several changes including the expansion of its customer service department and the hiring of Jim Black. According to the company, these improvements will continue.

“We have gone through a number of positive changes recently,” says Jeffrey Plummer, senior vice president of sales and marketing. “For one, we have invested and continue to invest a lot of money in our manufacturing facilities to allow us to improve our efficiencies and product quality. One such change is our newly remodeled and upgraded clean room packaging department which helps eliminate exposure to contamination. We have also invested heavily in our U.S. market with increased customer relations efforts through acquisitions and branch expansion.”

North American expansion, says Plummer, is the driving force behind the multitude of improvements.

“While we have a strong global strategy which includes significant sales in the Asian markets, as well as very strong growth in Europe, Middle East and Africa, we feel that North America remains our largest opportunity for growth,” he says. “That is why we’re placing more emphasis on our customer relations efforts in this market. We want to not only offer dealers a great product but we also want to surpass their expectations with great local customer service at one of our eight distribution locations around the country. This localized approach allows us to react quickly to dealer requests and offer marketing and sales support with a one-on-one approach. Simply put, we want to be the company that our customers want to do business with, so as they grow and prosper, we will too.”

The expansion of the customer relations department, which subsequently lead to Angie Leonetti’s promotion to marketing and customer relations manager, and the appointment of Black to regional manager of North America for Madico’s sales and marketing group, are in line with this strategy, according to Plummer. Black formerly served as HanitaTek’s president and general manager.

“At Madico we recognize that our products are just part of the equation and we strive to provide tailored solutions to address individual customer needs,” Plummer says. “Good customer relations play an essential role in getting this right for each customer and our commitment to this kind of service helps differentiate the company in an increasingly competitive market.

“Sometimes it is necessary to make significant changes in an organization to ensure a cultural shift,” he adds. “We don’t just want to talk about excellent customer relations; we want everyone to live it. Both Angie and Jim exemplify the strong customer orientation we are striving for and I believe they will help us make sure we are ‘doing it right the first time.’”

In addition to the personnel changes, Madico has also started raising consumer awareness on a local level.

“We are pretty excited to announce that we have come to an agreement with one of our long-standing distribution partners in Florida to directly serve customers from our factory-owned branch,” says Plummer. “Effective May 1st the customers in four Florida counties that have been so well served by Renvale in Sarasota, will now buy directly from Madico Window Films. Renvale has been a valued distributor and partner for the past 28 years and we look forward to continuing our relationship in a different manner.

“In addition, we recently hosted customers from 10 different countries for our Safetyshield Premier Partner Training and attracted the attention of our local news media,” adds Plummer.

Earlier this year, Madico also garnered the attention of the National Fenestration Rating Council during its Spring Committee Meeting in St. Petersburg, Fla. During the conference attendees were invited to tour a net-zero office building which features the company’s films as well as tour the plant and learn more about Madico and window film.

As for dealers, Plummer says they can expect to see a phenomenal year.

“I would say that in some respects we will continue on our current course; working continuously to improve our offering to provide our customers with the best possible chance to succeed,” says Plummer. “We believe in the strength and quality of our products and brands … Our SafetyShield security film program is picking up speed, so very likely folks will be hearing more about this as the year goes on.

“It is our sincere hope that all of the changes that we continue to make at the factory, with our new products, programs, marketing, distribution and people will all be a direct benefit to our customers,” he adds. “2012 was a record-breaking year for us and the first quarter of 2013 was fantastic … [We] are fully committed to doing our best to be an outstanding supplier and partner to our distributors and dealers.”

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. Very positive moves and a great management team.

    Continued success throughout 2013. Building awareness is obviously a responsibility we mutually share. Their assembled wealth of “real world” window film experience is clearly an asset as well as an advantage!

  2. You guys have a fantastic range of products that are tinter friendly, The late Joe OBrein was not scared to try new ways of making window films.He started putting coulors into laminating adhesive in the seventies when every body was using dyded films from Martins that faded out .

  3. Go for it, you guys have the world at your feet .A smart leader with the right team can take you to number one.” If you can and I know you can” Leon Levy Klingshield South Africa

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