Editor’s Note: Window Film magazine is marking the days until the 2013 International Window Film Conference and Tint-Off™ by introducing this year’s Supporters with company profiles. Over the next few weeks, we will continue profiling each of the six Supporters you will see on the show floor—be sure to stay tuned.

Eastman Chemical Co., manufacturer of LLumar Window Film, has signed on as one of the Supporters of the 2013 International Window Film Conference and Tint-Off™ (IWFC). The event is set to be held this September 18-20 in Tampa, Fla., at the Tampa Convention Center and Tampa Marriott Waterside Hotel and Marina. The Exhibition/Extravaganza will be held September 18-20.

During the conference, attendees will be able to take part in educational seminars by industry leaders and expert speakers, network on the Exhibition/Extravaganza show floor with window film manufacturers and suppliers and view the Tint-Off™ competitions.

We spoke with Darrell Reed, global commercial director for Eastman’s performance films division.

Window Film magazine: Darrell, why did LLumar choose to sponsor the 2013 International Window Film Conference and Tint-Off™ (IWFC)?

Reed: As a leading global manufacturer of window film, LLumar feels it is necessary to support any event that shines a light on the skills and expertise of our industry peers. By supporting these experts, we are making an investment in the future of our industry and doing our part to ensure the high standards of quality, innovation and service we have all come to expect from the window film industry.

Window Film magazine: Why is an event like the IWFC important to the film industry?

Reed: Within any industry, it is important for those involved to come together as a single support unit with a common goal for future growth and success. The IWFC offers dealers and manufacturers an arena to share best practices and exchange knowledge as they move toward that goal. Furthermore, the collective action of the IWFC and its members creates a platform from which to build category awareness and overall market growth.

Window Film magazine: What can attendees expect to see from LLumar at the 2013 show?

Reed: Attendees can expect to have full access to representatives from both our marketing technical service group and sales organization. During the competition you will get the chance to watch some of the industry’s best, while installing LLumar high-performance products. We are excited to showcase the ease of install of our products; nothing could be a greater test of this attribute than to perform under pressure at this highly competitive level. We will also have Logan Bryant, manager of marketing technical services Americas, on hand to speak to attendees about how to increase efficiency and profits through the use of our new Precision Cut 4 software and plotter systems. This will be a seminar you do not want to miss.

Window Film magazine: What do you hope your dealers and distributors can obtain by attending an event like this?

Reed: We hope that our dealers and distributors walk away from this event with valuable insights into where our industry is going. The market is forever changing, the competitive landscape, consumer needs and available technology is constantly evolving; we hope that attendees can better prepare for these shifts through advancements in marketing, digital tools, techniques and best practices. It is important for everyone to learn how these advancements can change the way their business interacts with the market … and most importantly, how the market interacts with their business. With this increased insight comes the opportunity for long-term sustainable growth.

Window Film magazine: Does LLumar have any advice for the 2013 Tint-Off™ Automotive and Architectural Division competitors?

Reed: The installers need to be familiar with the judging criteria, films and vehicles. Contestants should be well-rested and ready to compete because the field of competitors will be very strong this year. It is going to be a great show!

The International Window Film Conference and Tint-Off™ is co-sponsored by Window Film magazine and the International Window Film Association. Auto Glass Week™ also will be held concurrently. The event is managed by Window Film magazine.

Eastman Chemical Co. is a producer of aftermarket window films and a supplier of precision-coated film and film components sold to a variety of businesses. The business manufactures films that provide comfort, aesthetics, energy savings, safety and security when applied to glass. Eastman’s brand family of window film includes LLumar, Formula One, Vista and EnerLogic Window Films.

To register or for more information, visit the official event website, windowfilmmag.com/iwfc.