Eastman Chemical Co. announced that Dan Birkenmeier, business manager for retail, has been appointed channel manager for the Americas. In this role, Birkenmeier will lead execution of strategic marketing initiatives, oversee marketing research, and serve as the voice of the channel partner.

A results-oriented business manager with more than 13 years of global consumer products and business-to-business sales and marketing experience, Birkenmeier is uniquely qualified to champion channel mission, purpose, and needs.

“We’re excited to have Dan in this critical role,” says Darrell Reed, commercial director for the Americas, Europe, Africa and Russia for Eastman. “He brings a wealth of marketing experience with him, including developing marketing strategies, launching new products and leading new business initiatives. I have no doubt that his insights, energy and innovation will lead our dealers to new levels of success.”

Birkenmeier has worked in Eastman’s advanced materials, performance films business for six years in various roles, most recently leading the retail do-it-yourself window films team to develop and execute strategies securing incremental distribution and maximizing growth through merchandising, new product development, advertising and promotions. He holds an MBA as well as B.S. degrees in psychology and management with an emphasis in marketing from Webster University in St. Louis, Mo.

“I am excited to work with our talented channel partners,” Birkenmeier says. “I’m eager to apply my marketing experience to support Eastman’s mission of creating a more informed, empowered dealer network to achieve the growth potential of this business.”