Are You Promoting the End of the Tax Credit to Boost Sales?

November 26th, 2013 by Editor

In some areas, winter weather is slowly setting in. Are you using the end of the federal tax credit as an incentive for homeowners to make that window film purchase? Homeowners can apply for a tax credit worth 10 percent of the cost of upgrading the efficiency of the home’s envelope. The cost of installation is not included and the credit is capped at $500. That’s money homeowners can put toward Christmas gifts. Are any of you using that as a unique promotional idea?

A recent article on the Consumer Reports online website encourages homeowners to take the plunge.

“A $500 tax credit for energy-efficient upgrades expires at the end of the year so now’s a good time to tighten your home’s envelope by replacing drafty windows or entry doors or insulating your attic,” said the article.

Window film is eligible.

Some window film companies, including Green Light Window Film of Kansas City, Mo., are encouraging homeowners to take advantage of this opportunity.

“Over the last several months we have received a higher volume of inquiries related to the expiring tax credits on window film products. Appointments have been up dramatically,” says Mackie Beall, the owner of Green Light Window Films is a statement.

What are you doing to promote the credit? Are homeowners asking about it? Email cneeley@glass.com or post a comment here.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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