Performance Films Distributing and 44Tools to Host Annual Dealer Conference

February 12th, 2014 by Editor

Performance Films Distributing and 44Tools have announced that the 2014 Performance Challenge, an annual dealer conference held in Dublin, Ohio, for the past 25 years, is scheduled for March 21-22. This year, consistent with the theme, dealers will be challenged to Refresh, Organize and Invest.

Once again, the Challenge will feature an automotive tint tournament in a “March Madness” style format. Last year’s bracket will be celebrated on the backs of T-shirts distributed to all attendees. The winner of this year’s tournament will be sponsored by Performance Films to compete in Window Film magazine’s event, the International Window Film Conference and Tint-Off™ in Baltimore, Md. Dick Austin ( or 614-766-4602) can be contacted to secure a spot on the 2014 bracket.

Flat glass installers can also test their skills in a flat glass installation challenge to be held on Friday and Saturday.

“We strive to partner with our dealer base and provide quality products, tools and continuing education that assist in the professional development of each of our customers,” says Bo Ryan, president of Performance Films Distributing and “The annual Performance Challenge allows our dealers an opportunity to develop sales skills, explore new product offerings to diversify their product mix and a social atmosphere that allows the free exchange of ideas.”

The 2014 Challenge will be a cooperative effort with visiting participants from Eastman Chemical, the International Window Film Association, EDTM, Olfa and Ole Solsken, a world-renowned expert from the vinyl wrapping industry. Dick Austin, director of training for 44Tools and sales manager for Performance Films Distributing explains, “We seek the brightest partners from the industries that we represent and encourage them to deliver valuable information that is consistent with our theme. There is a great value in exposing our dealer base to the best and brightest in each market segment within an environment that allows intimate sharing of practical skills that will have an immediate impact on our customers’ business.”

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