Eastman Chemical Co., manufacturer of LLumar® Window Film, has signed on to be a Sponsor of the 2014 International Window Film Conference and Tint-Off™ (WFCT). The event is set to be held October 7-9, 2014, at the Baltimore Convention Center and will include educational seminars, an exhibition hall and the attendee-favorite Tint-Off Competitions™. Our host hotel is the Baltimore Marriott Inner Harbor at Camden Yards.

During the conference, attendees will be able to take part in educational seminars by industry leaders and expert speakers, network on the Exhibition/Extravaganza show floor with window film and paint protection film manufacturers and suppliers, as well as view the Tint-Off™ competitions.

We spoke with Dan Birkenmeier, channel manager – Americas for Advanced Materials – Performance Films.

WFM: Why did your company choose to sponsor International Window Film Conference and Tint-Off™ 2014?

DB: We believe it is important to connect with dealers and installers at every opportunity. We are investing considerable time and resources to better understand the needs of our dealers and their customers. This event will provide valuable networking time with the industry’s best and brightest. We are excited to provide support to the LLumar installers in the competition and to cheer them on to victory!

WFM: What will your company be displaying for attendees to view at the 2014 show?

DB: Eastman’s passion for growing the window films business has inspired many innovations which we are excited to share with attendees. We will be showcasing our latest product developments along with live installation demonstrations and the opportunity for visitors to try our films. While we do not want to tip our hand to all of our activities, there are sure to be numerous reasons to stop by our booth, including a showcase of our new consumer marketing tools accompanied by cool promotional giveaways.

WFM: Why is an event like the International Window Film Conference and Tint-Off important to the window film industry?

DB: Dealers in our network frequently have commented on the enjoyment they get from participating in conferences and industry events. These events enable them to learn from and share best practices with fellow dealers. We find dealers with a strong desire to grow put those best practices to work, often with great results.

WFM: Does your company have any advice for the Tint-Off contestants?

DB:

1. Strive for perfection in installation but also in glass preparation. Preparation of the window you are about to install film onto is just as important as is a flawless film application. If you leave dirt or other contaminates behind, you are decreasing your chances of placing in the competition.
2. Practice heat forming techniques often. Be prepared to do a thorough shrink in the competition. By doing this, you will limit the number of unnecessary fingers you will incur during the competition and thus reduce your overall installation time with a better overall install.

Now in its 14th year, WFCT will combine Window Film magazine and the entire film industry for three days of networking opportunities and informative educational sessions in one convenient location. To be a sponsor at this year’s event and hold a booth space, contact Holly Biller by phone at 540/602-3251 or email at hbiller@glass.com.

Don’t miss this opportunity to join industry suppliers, dealers and other attendees at the largest window film event in the world. Register online today to receive the best discounts available!