Escape from Alcatraz

March 12th, 2014 by Editor

Last week, I was fortunate enough to spend the week in—relatively—sunny and warm San Francisco while my poor officemates were stuck in a snowstorm (suckers). While I was there, I also got the chance to tour Alcatraz, the island which served as home to the infamous prison of the same name. While there wasn’t any window film on the prison (it was actually missing large portions of the glass in places as well) it did seem relevant to me for our industry.

For many prisoners of Alcatraz, seeing and hearing just how close San Francisco was made their sentences more difficult than at other prisons.

For many prisoners of Alcatraz, seeing and hearing just how close San Francisco was made their sentences more difficult than at other prisons.

The tour guide mentioned that one of the hardest parts about being imprisoned at Alcatraz was that San Francisco was so close. When the breeze blew just right—and especially during New Year’s Eve—the sounds of the city could be heard in the prison cells. Some of the cells faced windows overlooking the bay into the city. What made it so difficult for the prisoners, they said, was knowing and hearing just how close freedom was for them.

I haven’t been to prison, but I know that feeling. I’m sure some of you have felt it before too. Knowing that what you want is so close, but something you’ve done has prevented you from being able to attain what you truly desire.

What choices are you making with your window film business today? Could you be making decisions that may seem insignificant now, but could keep you, ultimately, from getting what you want later? It’s important to evaluate your goals and your actions consistently to make sure they’re in line. Is what you do today going to help you get where you need to be tomorrow?

As I continue to grow in my career, it helps me to list where I’d like to be at a certain period in time and consistently compare my current actions and options to make sure I’m on the right track to meet that goal. On a small scale, this visual reminder can help you focus your day-to-day operations. On a larger scale it can help you shape your business strategy and consider the consequences of all of your actions—positive or negative—for the company.

Taking stock of where you are and where you need to be can help you avoid the pitfalls that may pigeonhole you. Don’t allow yourself to get imprisoned by your current actions and be kept from the freedom that comes with expanding your business. Get on the right track to attaining your goals; don’t get stuck watching them from a distance.

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