Following last week’s announcement that Madico Window Films had inked an exclusive distributorship deal with The Window Film Co. in the U.K., Jeffrey Plummer, senior vice president of sales, marketing and distribution for Madico says the company is hungry for more.

“The U.K. market is a very important part of our strategy to grow our footprint internationally. The residential and commercial window film markets in the U.K. offer a huge opportunity for us given the growing awareness of the transformative effects of window film,” he says. “With their focus on exceptional customer service and reputation as true professionals, The Window Film Co. is a very well-established, trusted window film distribution company, and is the ideal partner to help Madico grow its market share.”

Plummer says the company has developed a plan to broaden its global distributor partners.

“Part of our strategy now is developing. We have partners in more than 60 countries around the world, but there are some key markets, such as the U.K., where we felt we needed to approach the market in a different way. We have been aggressive in the Russian market—there’s a lot of window film installed there … so were looking at some new partners there. We’re trying to fix some of these key markets,” he adds.

In addition to Russia and the U.K., Plummer notes that Madico has made developments in Australia, with a new partnership following the acquisition of a former distributor, as well as pushing for Eastern Europe, Middle East and Africa (EEMA) and Latin America.

“We want to have products available in every market of significance in the world. We don’t want to have a situation where someone looks online and sees our products but finds they’re unavailable,” he notes. “Geographically, we would like to be in every market in the world. Where we have gaps, we’re working very hard to fill them.

“Latin America, is where I’d say right now we’re continuing to strive—we added a new sales manager. We’re putting a lot more energy into filling some of the Latin American gaps and so far I’d say it’s working very well,” Plummer says.

Overall, Plummer notes that what’s good for one company can forecast a positive market for the entire industry.

“There’s a lot of uncertainty and doom and gloom on the news,” he says. “I don’t know how excited others get, but we are very enthusiastic that from day one, 2014 had a different personality. When you’re on a flight and have a headwind it takes longer; when you have a tailwind you get there much more quickly—2013 felt like it had a headwind, but 2014 has certainly felt as though it has a tailwind. Everyone is looking for good growth and to say we have strong double-digit growth would be very fair. We hope that’s indicative of the industry as a whole and everyone in the industry is seeing that as well, in 2014 and beyond.”