Film's Edge by Casey Flores
by Casey Flores
October 29th, 2014

French Made

Some of you may know that Window Film magazine’s parent company, Key Communications, publishes several other magazines as well. While they differ in subject matter, they all have something to do with glass.

Last week, I attended the glasstec show in Dusseldorf, Germany, the largest glass show in the world, on behalf of our publication USGlass magazine. Don’t tell my publisher this, but while I was there reporting for the glass industry, I was even more excited to see what the show had to offer in terms of window film.

While film sightings were scarce, there were a few companies there boldly representing the benefits that window film can bring to glass.

Reflectiv

Réflectiv Window Films livened up the typically transparent show floor with their decorative films.

One such company was Réflectiv Window Films, a French window film manufacturer that’s been in business for more than 30 years. One thing I noticed about French companies is that they don’t skimp on aesthetics. Everything from the French booths to their products are beautiful, and Réflectiv was no exception. The company did as well in representing window film at a glass show as they possibly could have.

And it seemed to have worked. Company representative Marcela Yepes told me the show was “Réflectiv” of what’s going on in the European window film market, which has been growth. “It’s been really good,” Yepes said. The international company does business everywhere in the world and, of no surprise to me, its decorative frosted film is its biggest seller.

It was also good to see Llumar representing window film there. Their booth was well-manned and there were several people available to answer my questions. When I asked how people were responding to their window film display at a show about glass, here’s what one company representative said:

“The glass industry is interested in film more and more, at least in Europe. Safety/security film and mass transit—those are the industries buying. We are adding the original equipment manufacturer factor and beginning to supply to the glass converters so they can lay the film down before it goes out,” which is something that doesn’t happen as much in the U.S.—though they say Europe is where the trends start!

There may have been more film companies there, but as I said before, I was there Window Film’s sister publication, USGlass, so I couldn’t spend too much time seeking them out. Next week, however, at SEMA, film will take center stage. See you there—we will be at booth 12331. While there, grab a copy of the November/December issue of the magazine, as we have a comprehensive list of all window film-related exhibitors inside.

Here’s some video from glasstec:

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. Very nice and interesting ,well done guys

  2. Great show nice to see window be put out there for more people to get to know about it.

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