WFCT Talks Adding PPF to a Business

October 9th, 2014 by Casey Flores

More product offerings doesn’t always mean more profit, but at the International Window Film Conference and Tint-Off™, Wednesday morning’s panelists made the case for film installers to add paint protection film (PPF) to their business.

“It takes a lot of effort but the profit is there,” said Jamie Warner of Premium Shield.

He recommends for tint shops that want to install PPF to start small with door edges and side mirrors. Once an installer is comfortable, then he should offer full installs.

Becky Casey of Dura Shield emphasized training prior to offering the service. She said that once an installer becomes proficient in PPF, it could be offered as a main product push.

“Dealers may pre-load the film [onto the cars],” which Casey said is a major opportunity for PPF installers. “[Also,] profit margins are higher.”

David Campbell of XPEL said film installers can differentiate themselves from the competition in PPF by simply looking the part to automotive dealers.

“Don’t walk [into a dealership] with shorts looking like you just did an installation. Go in with your business hat on,” he said. “Always think about how you’re being perceived.”

The International Window Film Conference and Tint-Off concludes today. Stay tuned to windowfilmmag.com for the latest from the event.

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