Bettering Your Business Listing Management
Last month we talked a little bit about branding. The idea is to be consistent, correct and optimized with your advertising efforts. So how can you achieve all that without putting all of your time toward managing your business listings? And more importantly, what are the benefits of doing so?
First of all, what defines a business listing? There are many different types of listings, but essentially a business listing is any online source that lists your company name, contact information and location. Other listing options include your products and services offered, pictures, videos and promotions. The possibilities are endless, but all vary based on listing source.
Some examples of listings types are local directories, restaurant indexes, wedding directories and better-known business listing sites like Yellow Pages, Yahoo and Yelp. They can be based on location, industry or services you offer.
Check out one of our Media listings below on Yahoo.
Why Should I Manage My Business Listing?
Have you ever heard of a Google Places listing? They look a little like this…
Really cool, huh? People can see your name, address, and phone number (NAP) just by typing in a search query that relates to your business! So a couple of things that go into getting you into the top 7 Google Places Listings are consistency in NAP, citation building, Google+ Reviews and SEO. Let’s talk about how business listings can help you with this, and how you can simplify the process.
Simplified Listing Management
As a business owner, manager or even part of a hardworking team – we know your time is valuable. Managing your business listings could take a large chunk of your time. This is where business listing management sites come in handy. There are all kinds of business listing management sources you can use. Our media division took some time to choose their two favorite, most reliable business listing management sources. Check them out.
Yext Local Content Management
Yext is a service that not only simplifies business listing management, but is an online management system for a variety of content. There’s an abundance of tools to take advantage of with this content manager.
The best part is, you or your marketing team enters your information, and Yext does all the work, delivering your content across hundreds of notable platforms like Bing, SuperPages, White Pages, and Yahoo! Are you curious to see if your business listings are correct? Or many there are duplicate listings of your business? Check your listings below!
Local Directory Listings
By utilizing local directories, AP Media has been able to increase the SEO values for our customer’s websites through linking. For most of our customers, there is a really great one we use called Area Guides. Under Area Guides is a number of local websites including many Maryland ones such as Frederick.com, BaltimoreCountyMD.com, and HowardCounty.com. There are also local websites in Virginia, West Virginia, Pennsylvania and Florida.
Check out some tinting listings on Frederick.com!
Sponsored links lead to landing pages like the one below. This gives you the ability to build citations and increase your site rankings.
Area Guides gives you the ability to create a landing page and make it entirely your own. This capability allows you to search engine optimize your landing page and build citations, essentially boosting your site rankings!
Time Out. Search Engine Optimization Lesson from AP Media.
SEO is the efforts and strategy used to affect a websites visibility in on a search engine results page or SERP. For better or worse, this can be done by keyword research, citation building, and much more. Want to learn a little more about SEO? You can find just about all you need to know here. Now back to the blog.
Saving You Time and Money
It doesn’t matter if you know a lot or a little about online marketing and business listing management; you just need to know that it should be made a priority. Consult an online marketing agency and ask a few questions. Most will give you feedback for free – and you don’t get what you don’t ask for. If you have any questions, feel free to ask! Creating a consistent, correct and optimized image for your company is the main goal in online marketing. Let’s get to it!
Stay tuned for next month’s blog – 5 Tips to Becoming a Video Sensation