The Road to Absolute Perfection by Bill Valway
by Bill Valway
December 3rd, 2014

5 Tips to Becoming a Video Sensation

What exactly does becoming a video sensation mean? It’s when a business uses video to its greatest potential. Anyone can make a video these days. The invention of smartphones fuels the 100+ hours of video that’s uploaded to YouTube  each minute.

However it’s not the making of the video, but how you use it that separates businesses that are just making noise from the businesses that are doing something truly extraordinary for their branding and bottom line. So, how do you become a video sensation? Here are five tips:

1) Use the Right Equipment

Anyone with a smart phone has the ability to shoot a video, but what many don’t think about is quality of sound. Good sound can cover problems with image quality. Bad sound can ruin a beautiful video. Make sure you have an external microphone that will record clear sound or you’ll lose your connection with your viewer, and their frustration will lead to some nasty comments. Bad sound is amateurish, and you want to present your company as professional and worthy of big opportunities.

2) Give Your Thoughts Illustration

Use pictures and supplemental footage, also known as “B-Roll,” to illustrate the points you’re making. Don’t make a video where it’s just you or an interview subject talking to the camera. The more supplemental or “B-Roll” footage you can use to illustrate the points you’re making, the more dynamic and engaging your video will be.

It’s all about holding your audience’s attention and leaving a positive impression. If all you give them is a single angle of a talking head, your audience will tune out and have that much more trouble processing what’s being discussed.

3) Distribute Properly

Make sure you distribute your video in as many locations as possible to maximize visibility and engagement. The best place to have you video is embedded on your website, but there are other outlets your should use to your advantage.

Your Website: You want visitors to your website to be engaged and want to learn more. You want to interest them enough that they submit a form, or give you a call, and therefore become a lead. A page of plain text is much less effective in achieving that goal. 80 percent of online visitors will watch a video, while only 20 percent will read the content in its entirety. It doesn’t matter how good your sales pitch is if no one reads it.

YouTube: There are over 1 billion unique visits and over 6 billion hours of video watched each month on YouTube. Create your own business channel with your company name, contact info, website, branding and offerings. And don’t forget to add descriptions and tags to your video so it can easily be found.

Social Media: Social Media is every online marketer’s best friend. There are over 1,310,000,000 active monthly users on Facebook alone as of July 2014, and that number is rapidly growing. Consistently sharing your videos and using Facebook promotions are great ways to expand your reach on Social Media.

4) Optimize Your Video – SEO and SEM 101

The potential reach of your video is outstanding; however, distributing your video is only the first step. In order to use your video to its maximum potential, you must optimize it for search engines and use paid advertising. There are a few ways to achieve this.

You can optimize your video for search engines like Google, Bing, and YouTube with a few tricks. Use your video manager in YouTube to turn on Closed Captioning. This allows the video search engine to read the content of your video and show your video for relevant searches.

Check out the pictures below for more help…

Valway Youtube 1

Valway Youtube 2

Also, add a description and tags to your video as I mentioned before. When adding tags, keep in mind your targeted viewers. What will they be searching for? Are your keywords relevant to your video? Are you targeting the right geographical location? These are all things to consider.

With proper optimization, your video has the ability to show up on search engine results pages (SERPs), much like the video below for the search query “Porsche Certified Shop Charlotte.” To get a better idea of what Googlers are searching for, try using Google’s Keyword Planning tool.

google photo before 5

5) Promoting Your Video with PPC Advertising

There is also the option of using pay-per-click advertising with AdWords. AdWords is easily the most targeted and measurable form of advertising. This platform allows you to see demographics of viewers, their interests, behavior, technology, conversion and much more.

If you’d like to see how we at AP media plan, produce and promote online video, click here to sign up for our 24-page guide.

Don’t Wait – Take Advantage of Video Marketing Today!

Use your videos to build trust and confidence with potential customers. When viewers see you and your staff at work, at your location, they can imagine what it will be like to work with you. Just make sure that first impression is a good one, and present yourself as friendly, professional and capable. Don’t put video marketing on the backburner – use this booming medium of advertising to your advantage.

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