Upside-Down Thinking by Patric Fransko
by Patric Fransko
February 25th, 2015

I’m Not a “Social Media” Guy

It’s inevitable whenever I’m on the road visiting shops or at a trade show that someone will say something along the lines of the following, “Oh yeah, you’re the social media guy.” I don’t mind people knowing me from my online presence, but I wanted to use this week’s blog to explain that I am not really a “social media” guy at all.

Don’t get me wrong, it’s not that I have anything against the use of social media. Clearly, using social media is something that I do every day, and I view it as an important part of any marketing strategy in 2015; however, it’s only important because that’s where the eyes are in 2015.

Years ago, it was much different. At different points in history, everything from newspaper, radio, billboard, television, yellow pages, etc. held people’s attention, so it made sense to have a presence there. Now, when is the last time you really looked in the yellow pages, paid attention to the ads in the newspaper or even really watched a commercial on television? Google has replaced the yellow pages, Pandora or iTunes has replaced the radio for many and a lot of people now use their DVR to skip the commercials while watching TV. There has been a shift of attention from one form of media to another. And as people’s eyes shift, it is critical that you stay in front of them.

You already see the need through SEO and SEM to have your website, blog and social media pages come up at the top of page one for relevant searches on Google in your market. You have probably cut way back on—or entirely stopped—running a yellow page ad. Just fifteen years ago, that would have been business suicide but people just don’t use them anymore. When you need to get information about nearly anything, where do you go? Google, of course! This is a great example of you noticing that attention has shifted and changing your strategy to stay in front of them.

So why do I spend so much time on social media? It’s because the eyes have shifted again and the majority of them are now looking at social media. Let me share a few stats from just this month, February 2015, about Facebook.

  • Facebook has 1.39 billion monthly active That is up 13 percent from last year.
  • 890 million people log into their Facebook account daily. That is an 18 percent increase from last year.
  • The most active age demographic in Facebook is 25-34 years old split 47 percent male, 53 percent female.
  • One out of every five total internet page views in the U.S. is a Facebook page view.

Those stats are the reason I’m active on Facebook and other social media platforms, and I don’t see that changing any time soon.

At my core, I am a businessperson who knows that in order to be successful I have to get my brand, product, service, etc. in front of people. Twenty years ago, I used the Yellow Pages. Today, there’s no other form of media that occupies more of the population’s attention than social media. As long as that’s the case, I’ll be that “social media” guy because that’s what’s best for my business. When and how it’ll change, I don’t know, but I’m confident that it will. When those eyes shift again, I’ll adopt whatever that new platform is to get my company in front of those eyes as early as possible.

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  1. I spent lots of my budget on facebook over the past year. Study tests have shown for our company its a waste of money and time. Google is the place to be as it brings in the best results for us.
    Every body to their own and also the markets are different in every country.

    Leon Levy Klingshield South Africa

  2. Leon,

    I agree. You have to find out what works in your market. Without knowing exactly what you did on Facebook, it is impossible to comment. In the US, I feel Facebook is the best ROI going right now if it is being used correctly. Where you using targeted content at highly defined demographics via Facebook dark posts? If not, that is the ticket to success on Facebook right now.
    Thanks for the feedback,


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