Upside-Down Thinking by Patric Fransko
by Patric Fransko
March 25th, 2015

Yes, There are Ideal Times to Post on Social Media

In this blog, I want to talk about something that you may have never considered as you manage your online marketing. Is there a best time to post your content and is that time the same on all social media platforms? There are definitely preferable times to post, but those times are different for each social platform. The importance of this is obvious. If you are going to take the time to create content and post it, you want to get as many impressions and interactions out of that content as possible.

So, lets jump right in and discuss some different platforms, the ideal times to post, the worst times to post and why that may be the case.

Facebook

Post: 1-4:00 p.m.

Don’t Post: Weekends before 8:00 a.m. and after 8:00 p.m.

The use of Facebook still tends to be more social, so the login patterns follow some very particular patterns. Web traffic in the early mornings and later evenings tend to be much slower than in the middle of the day. The absolute best times to post your content on Facebook to receive the most interaction is from 1-4:00 p.m. during the afternoon slump. This is the time of the day that people are looking for a distraction from work and interactions with posts are at their highest. Interestingly, the traffic also tends to build from early week and fall off after the mid-week point. So, the absolute best possible time to post something on Facebook to get maximum impressions is on a Wednesday at 3:00 p.m. The worst times to post anything to Facebook would be on the weekends before 8:00 a.m. and after 8:00 p.m.

LinkedIn

Post: Tuesday-Thursday 12-5:00 p.m.

Don’t Post: Weekends, Monday or Friday

LinkedIn users are primarily utilizing the platform for business interactions, so the prime times to reach them are during regular business hours. That means Tuesday through Thursday from 12-5:00 p.m. This slot aligns with the heart of the work week. It’s no surprise that the worst times to post on LinkedIn are the weekends, as there are much fewer users logging in but even Monday and Friday don’t produce high impressions.

Twitter

Tweet: 9:00 a.m. to 3:00 p.m., especially around lunchtime

Don’t Tweet: After 8:00 p.m.

People who Tweet are most active during the peak times of each day. Interestingly, Twitter is the one platform we are discussing that maintains solid traffic—even on the weekends. The best times to Tweet are from 9:00 a.m. to 3:00 p.m. all seven days of the week (the highest activity is at lunchtime each day). The absolute worst time to post anything on Twitter is after 8:00 p.m.

I hope these basic guidelines help you make the most out of your content by posting it at the best times. It may help to print the times out and hang them in your office or share with your social media manager. For many, it’s hard enough to stay current and consistent with social media posting, but there are programs like Hootsuite that allow you to pre-program and an entire week’s worth of posts for each platform. It only makes sense if you take the time to create content that you post it at the proper times to get the highest impressions and interactions. Please let me know if you have any questions by commenting below.

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