Learn from the Experts: Announcing the 2015 WFCT Educational Sessions

June 3rd, 2015 by Casey Flores

International Window Film Conference and Tint-Off™ (WFCT), the three-day window film industry event, has announced its full 2015 educational session line-up. The event will be held September 30 – October 2 at the Reno-Sparks Convention Center in Reno, Nev. To view the full educational session line-up and complete descriptions, please click here.

The educational sessions provided at the upcoming WFCT were selected for this year’s attendees to cover a vast array of topics. Experts have been hand-picked to speak on areas to help increase your knowledge and provide the best experience for all in attendance. Don’t miss the chance to improve your business, your own personal skills and all of this through learning from the best!

The schedule is as follows:

Wednesday, September 30

What it Takes to Get to the Top (8:00 a.m. – 9:00 a.m.)
Panelists: Chris Robinson, CEO of The Tint Guy Window Tinting; Mike Feldman, president of Advanced Window Solutions; Matthew Darienzo, CEO of Solar Art Window Film; Tommy Silva, CEO T & T Tinting Specialists Inc.; and Bill Valway, CEO of Absolute Perfection Window Tinting and Graphics.
Moderator: Casey Flores, editor of Window Film magazine.

Business Essentials for Financial Health in the Window Film Industry (9:00 a.m. – 10:00 a.m.)
Speaker: Lyle R. Hill, managing director of Keytech North America.

Welcome and Overview – Joint Session (10:00 a.m. – 10:30 a.m.)
Moderator: Debra Levy, publisher of Window Film magazine.

From Your Garage to Government Contractor (10:45 a.m. – 11:45 a.m.)
Speaker: Bill Valway, CEO of Absolute Perfection Window Tinting and Graphics.

Lunch and Learn: New Product Showcase (11:45 a.m. – 1:00 p.m.)
Moderator: Donna Wells, vice president of sales for Signature Shutters.

Breakout Session: Adding Vehicle Wrapping, PPF to Your Business (1:00 p.m. – 2:00 p.m.)
Speaker: Rick Kozlow, president of Window Solutions. More speakers to be announced.

– OR –

Breakout Session: Opportunities in the Decorative Film Market (1:00 p.m. – 2:00 p.m.)
Speaker: Zoilo Centeno, president of VEGO Inc. More speakers to be announced.

Thursday, October 1

International Window Film Association (IWFA) Education Day
Thursday Sessions Sponsored by the IWFA

Changing Automotive Film Laws (8:00 a.m. – 9:00 a.m.)
Speaker: Lynwood Butner, president of Butner Consulting.

Customer-Focused Marketing (9:00 a.m. – 10:00 a.m.)
Speaker: Linda Irwin, founder of SeeComm Group.

Drivers in Energy Savings, Green Movement and Incentive Programs (10:00 a.m. – 11:00 a.m.)
Speaker: Mike Hodgson, founder of ConSol.

Marketing to Millennials – Joint Session (11:00 a.m. – 12:00 p.m.)
Speaker: Carly Martinetti, account executive and manager of the Los Angeles office of Warner Communications.

Luncheon: Architectural Glass of Today and Tomorrow – Joint Session (12:00 p.m. – 1:00 p.m.)
Speaker: Urmilla Sowell, technical director of the Glass Association of North America.
(Lunch sponsored by IWFA and Window Film magazine).

Industry Tools and How to Utilize Them in Your Own Marketing Efforts (1:00 p.m. – 2:00 p.m.)
Speakers: Steve Capoccia, director of Warner Communications and Darrell Smith, executive director of the IWFA.

Friday, October 2

Friday Keynote Jack Welch (8:00 a.m. – 9:30 a.m.)
Former GE CEO Jack Welch will join us to discuss his strategies, ideas and provide powerful insight into leadership for businesses both young and old. Learn how you can apply the big-business principles he used to take GE from a $13 billion company to being worth $400 billion in your own film company. You don’t want to miss out on this paradigm-shifting seminar!

Industry Leadership Panel Moderated by Suzy Welch (9:30 a.m. – 10:15 a.m.)
Jack’s wife, noted management consultant Suzy Welch, will moderate a panel of top industry executives to discuss leadership in the industry. Attendees are encouraged to submit specific questions for Jack to address to askjack@windowfilmmag.com.

Educational sessions are tentative and subject to change. Full descriptions and further details are available here.

For more WFCT updates, visit the official event website, windowfilmmag.com/wfct, and while you’re there, make sure you register to attend to take part in the full educational offerings if you haven’t done so already. Pre-registration discounts end September 8. See you in Reno!


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  1. Please film these educational sessions for us poor folks who will not be in a position to attend. Leon Levy Klingshield South Africa

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