The Road to Absolute Perfection by Bill Valway
by Bill Valway
June 3rd, 2015

Why CRM Matters for Your Business

As you may know, part of the Absolute Perfection family is our in-house marketing team, AP Media. I’m what you might call an innovation enthusiast and like to stay ahead of the curve. In doing

Above is just one of many reports AP Media creates for our tinting division, showing the overall funnel of visitors to paying customers. Diving deeper you can see which channels generated the most revenue, which customers didn’t convert and more.

Above is just one of many reports AP Media creates for our tinting division, showing the overall funnel of visitors to paying customers. Diving deeper, you can see which channels generated the most revenue, which customers didn’t convert and more.

so, we’re constantly trying out new ways of interacting with our customers and prospects through customer relationship management (CRM) trial and error.

Within our three business divisions, we’ve tested out multiple CRMs to find the best one for us. Why? Because customer relationship management is pretty important, especially in today’s digital world when everything’s automated. Highly targeted advertising channels give incredible control over ROI reporting.

Defining the Term

So, what’s CRM? It’s a term used for a method or process of controlling your engagement with current and prospective clients. Usually this involves some sort of technology to help you keep track of your customer base, market to them and run reports on return on investment for your marketing and sales channels.

This technology usually involves an online customer database to track leads and sales, an automated email marketing system, and, of course, Web forms to receive leads through your website.

Why Use a CRM?

Implementing CRMs into our sales and marketing strategies has made an incredible difference in our efficiency and attention to detail. Yes, there has been a fair amount of trial and error – what

works and what doesn’t – but we’ve been able to track and set up reports on what customers like, what entices them to convert and how to keep them coming back.

There’s a plethora of CRMs out there that could help your business streamline marketing, sales, support and customer service. If you’re unfamiliar with them, these management tools can help you organize prospects, build reports on which marketing channels are giving you the most ROI, track calls, automate responses and much more.

Sticky notes and to-do lists get lost; however, an automated reminder to give Susan a call about a free residential estimate will never fail you.

Don’t know where to start? I’ll be glad to connect you with our AP Media marketing team to give you some free guidance.  Internally, we’ve dealt with a long list of CRMs and can offer a helping hand in getting your small business set up with the right tools for your business size and industry!

 

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  1. Every one of our satisfied cleints become a ”mouth piece”and do the marking for us.We put stickers on all the window we install film on, as a reminder and we also use it as the warranty notification, killing ”two birds with one stone”.
    .We have a data base of all our clients for the past twenty years and we communicate with them all the time.
    We watch our budget every day and if we are falling behind in our turn over forecast, we increase our advertising and marketing efforts. It like driving a car, when we need speed we put our foot on the accelerator. When we have more work than we can cope with, we switch off the advertising and marketing.
    This system works like a dream for us . Leon Levy Klingshield South Africa

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