IWFA to be an Exhibiting Sponsor of the 2015 International Window Film Conference and Tint-Off™

August 26th, 2015 by Casey Flores

The International Window Film Association (IWFA) has signed on as an Emerald Sponsor of the 2015 International Window Film Conference and Tint-Off™ (WFCT). The event is set to be held September 30 – October 2 at the award-winning Atlantis Casino Resort Spa and Reno-Sparks Convention Center and will include educational seminars, an exhibition hall and the attendee-favorite Tint-Off™ competitions.

During the conference, attendees will be able to take part in educational seminars by industry leaders and expert speakers, network on the show floor with window film and paint protection film manufacturers and suppliers, as well as view three Tint-Off divisions.

We spoke with Darrell Smith, executive director, on what the association will be offering on the show floor.

 

WFM: What products and/or services will your company be displaying in its booth over this three-day show?

DS: At the show, the IWFA booth will be staffed continuously by members of the Members Action Committee (MAC) of the IWFA. These dealer and distributor volunteers will be there to answer questions about the benefits of IWFA membership; about how being a member of the IWFA or serving on the MAC has benefitted them personally or in their business efforts. They can review the literature and educational materials available and demonstrate how they can be used in a dealer or distributor’s own business. In addition, several IWFA officers will be visiting at the booth on a regular basis, so if there are any questions about the organization, there will be someone there to answer them. This is an opportunity to learn first-hand what the IWFA is really about without just hearing about it from someone else who may not have a full understanding of what you or your company might need. So come see for yourself! Ask your own questions, and get your own answers!

 

WFM:  What made you decide to be an Emerald Sponsor at the International Window Film Conference and Tint-Off™ 2015?

DS: As part of its ongoing programs for membership, the IWFA had decided to try to offer several regional education seminars each year around the U.S. When the venue for the WFCT 2015 in Reno was announced, I immediately contacted Debra Levy and started to explore the possibility of the IWFA regional conference being replaced by a one-day IWFA Education Day held as part of the WFCT. Based on the great co-operation and flexibility shown to us by Debra Levy, even though this is truly a sponsorship, she has made it feel more like a partnership.

 

WFM:  Why do you think the International Window Film Conference and Tint-Off™ is important to the window film industry?

DS: Much of this industry evolved originally from the automotive marketplace. While dealers were building a residential and/or commercial customer base, they were doing cars. While everyone was waiting for payments from those commercial customers to start to come in on those large jobs, they were enjoying the cash flow from the cash-and-carry automotive business. Most of this industry grew up on the automotive segment, and most of today’s dealers were involved in automotive at some time, if not still; most of our installers learned on cars first (many times their own). So no matter which part of the market someone is working in today, having the installation competition along with the conference is much like becoming grounded in a remembrance of the roots of industry.

 

WFM: Do you have any recommendations for the Tint-Off™ competitors?

DS: In other things we do people tell us to “never cut corners.” Here we recommend that you do cut corners, but that you just do them all extremely well. More seriously, though, remember that flaws deduct from your scores and generally time is secondary to the score so long as you stay within the allotment, so just use your time wisely and work clean and carefully.

 

WFM: Are there any show specials your company would like us to announce or share early?

DS: Some may or may not consider it to be a “special” but from now until 5 p.m. on October 1, which is IWFA Education Day at the show, IWFA dealer membership dues for a year are reduced to only $125 and anyone who is a member at the show can take as many as all 4 accreditation tests being offered there for FREE. These are usually $100 each. A non-member usually pays $300 for each test, but at the show will pay only $150 each. However, that non-member can join the IWFA for a full year and enjoy the membership benefits (including being listed on the installer locator section of the website) and then take the test for free. So if anyone is interested in membership or in taking an accreditation test, or both, these are great deals! Just contact the IWFA office at info@iwfa.com or (276)666-4932 to sign up. You can wait until the show, but you might run out of study time to pass the test.

 

For more details on WFCT, please visit the official event website at windowfilmmag.com/wfct.

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