Shmilovitch to Head Hanita Window Films Division

August 5th, 2015 by Casey Flores

Hanita, Israel-based Hanita Coatings is moving Sergio Shmilovitch from vice president of marketing and business development to the vice president of the window films unit.   Shmilovitch will replace Ilanit Bar Ze’ev, who is transitioning to a new a multinational company.

Sergio Smilovich

Sergio Smilovich

“Sergio is inheriting a well-managed and successful business unit that has shown significant progress under Ilanit Bar Ze’ev’s leadership,” says Oved Shapira, CEO. “I am sure that Sergio’s expertise in the field of business development and marketing will leverage the outstanding new product developments made over the last two years, providing Hanita’s customers with the tools to reach new levels of success.”

“I am excited to have this opportunity to work even more closely with Hanita’s global window film team,” says Shmilovitch, “And I look forward to helping grow Hanita’s position as a key player in the window film market.”

Prior to joining the company in early 2014, Schmilovitch served as a director for TASC Strategic consulting. He earned a BA in economics and honors program from the University of Haifa, and an MBA from Tel-Aviv University.

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