The Road to Absolute Perfection by Bill Valway
by Bill Valway
September 16th, 2015

#CompanyInstagram

Every business has a brand, a story, and some incredible stuff that goes on behind the scenes. Instagram is a great platform for showing the masses what your company is and what sets it apart from the rest.

At AP Tinting, we have stepped up our Instagram game, posting a variety of content on a consistent basis. Your company can post cool stuff too! Here are a few Instagram for Business tactics we follow.

  1. Choose a Goal

When it comes to any social media platform, it’s important to have a clear strategy, manageable goals and practical expectations. For example, our goal with Instagram is simply to give our followers a visual representation of who we are and show them the cool projects we’re working on behind closed doors.

Other goals on Instagram could be reaching a new audience, increasing awareness of a product or shifting perception of a company’s brand.

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We feature a lot of employees in our shots as well as cool projects we’re working on to give followers an inside look at Absolute Perfection.

 

 

Diet Coke primarily uses their Instagram to promote the personalized Coke cans.

Diet Coke primarily uses their Instagram to promote the personalized Coke cans.

  1. Take High-Quality Pictures

Content on Instagram is much like content on your website; the really cool pictures are going to make the biggest impact. If you have a high-resolution camera and it makes sense to use it for your strategy, take advantage of it! Many times a smart phone camera won’t be able to capture what you’re trying to convey to your followers.

  1. Tag Other Pages

There are a few ways to expand your reach and boost engagement on Instagram. One of the biggest ways is to tag people and pages.

Whenever we have a cool vehicle in the shop, we’re using a special product, or doing a project for a company, we tag those pages. It not only gives our followers a chance to check out other unique pages, but it gives us a better chance to encourage engagement throughout our page.

When a pretty little Tesla comes in for some PPF, we share the love with the Tesla page by tagging them.

When a pretty little Tesla comes in for some PPF, we share the love with the Tesla page by tagging them.

  1. Add a Location

When posting your photo, you can select to “Add Location.” This is a great tool you can use to tag your business and encourage your customers to do the same. When users click on the location on the live post, they can see all of the pictures taken at your shop.

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Make sure your business is an option to select as a location.

  1. Use #Hashtags

When it comes to “hashtagging,” Instagram makes it easy to expand your reach and allows your company the opportunity to be discovered by an audience of over 300 million active users. When you type in a hashtag, Instagram shows you how many posts use that hashtag and can give you suggestions for similar hashtags.

Hashtagging is a key way to gain exposure.

Hashtagging is a key way to gain exposure.

If you use a hashtag and someone searches it using the discover tab, your photo will show up. This makes it easy for people looking for pictures of certain products or popular trends to find you.

  1. Engage Your Followers

I can’t stress enough how important it is to respond to your followers. Whether it’s responding to someone asking for a free quote and directing them to a contact form or solving a problem with a pesky poster trying to start some trouble on your page, no response is too small.

Happy Instagraming!

There’s not one strategy for Instagram that works for all businesses and brands. The key is to focus on the strategy that will encourage engagement throughout all of your posts. If your feed is a random mix of low quality photos that don’t contain any page tags or hashtags, test out some of our strategies and see what kind of impact it has on your likes, comments, and number of followers.

Brainstorm and really think about what your company does that is interesting and show it through your Instagram page. Be creative and track what works and what doesn’t so you can adjust your posts for the future. Most importantly, have fun with it.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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2 comments
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  1. Good article Bill. Thanks for sharing.

  2. Nice one, you are enlighting us . Thank You. Leon Levy Klingshield South Africa

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