Learn from the Experts: Industry Tools and How to Utilize Them in Your Own Marketing Efforts

September 23rd, 2015 by Casey Flores

As part of the International Window Film Association (IWFA) Education Day at the International Window Film Conference and Tint-Off™ (WFCT), our hard-hitting seminar line-up continues to meet the needs of the window film industry. Experts have been hand-selected to speak on areas to help increase your knowledge and provide an unsurpassed experience for all in attendance.

Join us at the 2015 WFCT, September 30 – October 2, and learn from the best in the business. The three-day event will be held at the Reno-Sparks Convention Center and Atlantis Casino Resort Spa in Reno, Nev.

Thursday, October 1 | 1:00 p.m. – 2:00 p.m. | Industry Tools and How to Utilize Them in Your Own Marketing Efforts

In this seminar, you will learn not only what materials and communication channels are available and being used on a national or regional basis by the International Window Film Association, you will also be shown how you can either use these directly in your local marketplace or tie in your local promotion to that being done on a larger scale by the association.

Speakers: Steve Capoccia is the director of Warner Communications, the public relations firm representing the IWFA. He has three out of the four IWFA accreditations: solar control, advanced solar control and security window films. He brings a strong combination of communications experience from Fortune 150 companies, high technology firms, global public relations agencies and journalism. Capoccia delivers top news coverage, integrated communications strategies, brand building and social media expertise. His inspiration for building a long-term career in public relations comes from the interaction with clients and journalists and the process that results in business and organizational goals being met. He has a Bachelor of Science degree in journalism from Suffolk University. Darrell Smith is the executive director of the IWFA. Smith has more than 45 years’ experience in marketing, sales and distribution, with the last 35 years in the window film industry. In the last 25 years, he has served as an organizational and planning consultant with trade associations, Internet-related businesses, and small investment firms. As the executive director of the IWFA, he has authored or co-authored many of the generic educational materials used for industry training and for consumer information purposes. Smith has a B.A. in Economics from Wake Forest University and did graduate studies in business administration and marketing at the University of North Carolina, Virginia Tech, and the University of Virginia.

Educational seminars are tentative and subject to change. To view full descriptions and further details, please click here.

Take advantage of this opportunity to hear from the best in the industry. You may still register onsite at the Reno-Sparks Convention Center for WFCT 2015.

Join us in Reno and support the event that is focused on film and dedicated to your success every year. To learn more about WFCT, visit windowfilmmag.com/wfct.

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  1. ”Knowledge is power” Leon Levy Klingshield South Africa

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