Upside-Down Thinking by Patric Fransko
by Patric Fransko
October 28th, 2015

Facebook Poised for Online Domination with “Search” Announcement

FACEBOOK_formatBefore we get into Facebook’s foray into the search game, I wanted to address something that comes up often during conversations about social media. I have honestly lost track of how many times I have heard people talk about how Facebook is old news and that something else is going to be knocking it out of the number-one spot soon. The research simply does not back this up. The facts are that while other social networks are growing, Facebook is still number-one among all age groups with more than double the number of users as the next closest competitor. On a side note, that next closest competitor is Instagram, and they are owned by Facebook. The team at Facebook is constantly making wise moves to stay well ahead of the competition and even increase their relevance.

Now, a recent announcement from Facebook poises them to not only be the biggest thing in social, but also the biggest thing in search soon. Facebook announced that they will be expanding their search capability to include all two trillion public posts on their platform. This feature rolled out on October 22 to the U.S. market and now allows you to search under keywords and phrases across the entire Facebook landscape and not just on your friends’ pages and on the pages you have liked in the past.

The search results will be broken up into highlighted posts in the following order; trusted news sources, related posts by people in your network, relevant popular links or quotes and then post from total strangers. This allows every post that you or your company makes to become something that displays in relevant searches on Facebook.

So what should this mean for you and your small business? Facebook has now created a way for people to search content through their site in the same way you can search Google, YouTube, etc. Because so many people are actively using Facebook daily, creating posts and content in a way that causes them to display on relevant searches now becomes more important than ever. In addition to coming up on page one for relevant searches on Google in your local market, you should now be working on showing up in relevant searches on Facebook as well.

This news is hot off the presses and I am sure we will learn more in the coming weeks, but this should be a wake-up call to begin to get more serious about your Facebook business presence. In light of this news, I do not see Facebook becoming less relevant in the near future. In fact, it seems that they be positioning themselves to be the most important platform that you will be able to use to market your company online in the coming years.

I would love to hear your thoughts on this topic and on the future of online marketing, so please add a comment below.

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