Here’s What You’ll See at SEMA Next Week

October 28th, 2015 by Casey Flores

With SEMA less than a week away, you may be trying to figure out how you’ll spend your time there. For that, look no further than this guide to all things window film related at SEMA. Also, be sure to stop and see Window Film magazine at booth No. 12460!

A look at last year's SEMA Show. A SunTek representative showcases its PPF.

A look at last year’s SEMA Show. A SunTek representative showcases its PPF.

Products to See:

  • Madico Advanced Cutting System – Booth No. 12139
    • This is a comprehensive plotter and design program that the company says can easily and efficiently cut any automotive window film and paint protection film for any style of vehicle.
  • Wintech F400 Nano Ceramic, X400 Nano Carbon and More – Booth No. 12453.
    • Wintech will have several new products on display at its SEMA booth this year.
  • Eastman Chemical Company LLumar and SunTek PPF and Window Film – Booth No. 12117
    • Visitors then can test the new Self-Healing LLumar Paint Protection Film and see how the high-gloss film protects a car’s finish against the elements and SunTek installation experts will demonstrate the TruCut pattern cutting software.
  • Solar Gard Clearshield Pro PPF and ComputerCut Booth No. 12167.
    • Clearshield Pro is available in several widths, including 60-inches, and comes with a seven-year warranty. This technology is now offered in Door Edge Guard rolls, which officials say give dealers the perfect promotional tool and add-on for all customers.
  • Orafol Oracal 970RA Premium Shift Effect Cast Wrapping Film – Booth No. 13008
    • Orafol will have daily vehicle wrap demonstrations of the new Oracal 970RA Premium Shift Effect Cast Wrapping Film with RapidAir technology. Series 970RA is engineered with cutting-edge technology that the company says produces mesmerizing multi-color effects.
  • Johnson Window Films InsulatIR Nano-Ceramic Automotive Film – Booth No. 12431
    • InsulatIR series is non-conductive and purportedly does not interference with GPS, cell or radio signals. Johnson offers InsulatIR in multiple VLTs including 85, 75, 45, 35 and 20
  • PremiumShield, Paint Protection Film, Cut Studio – Booth No. 12471
    • PremiumShield Cut Studio is a comprehensive pattern library featuring “wrap” and “non-wrap” templates, which are designed by engineers located in the U.S. and overseas and who provide regular updates.
  • And Much More!


Celebrities to Meet:

The SEMA Show is kind of a big deal. Celebrity appearances are far from rare, though you have to know where and to be and when – or get really lucky and run into them being escorted to and from where they need to be.

This year, Chip Foose from Discovery’s Overhaulin’ will be at 3M’s outside/lot booth (#61027) on Tuesday, November 3 from 9-11 and again on November 4, 10-12. 3M also will host award winning builder and talented paint artist Charley Hutton, KC Mathieu from Discovery channel’s “Fast N’ Loud” show, Master car designer, fabricator and painter Rich Evans, and Ian Rousell from MAVTV’s “Full Custom Garage,” at its outside booth over the course of the show. Jeremy McGrath, AMA Supercross Champion and Off Road Truck racer, will be at the 3M booth inside (#12145) on Thursday, November 5 from 3-4, as will Rutledge Wood, Co-Host of “Top Gear” and “Lost in Transmission.”

And that’s just what one company brings to the table. There are many, many more celebrities scheduled to make appearances at other SEMA booths this year, including Bobby Janiec from TruTV’s Hardcore Pawn, NASCAR driver Clint Boyer Taya Kyle, wife of American Sniper; Chris Kyle, Ryan Friedlinghaus and the West Coast Custom Crew; Freestyle motocross athlete Cody Elkins and Social Distortion lead singer Mike Ness.


Exhibitors to Visit (most are in the North Hall):

CompanyBooth No.
3M Window Film12145, 61027
Armolan Window Films12827
American Standard Window Film (ASWF)12131
Douglas Corp13127
Hüper Optik USA12675
Eastman (Llumar/SunTek)12117
FM Co. Ltd. (Window Film)13151
Jiangxi Kewei Advanced Film Co.90144
Johnson Window Films12431
KDX America15307, AS16400
NANOFILM Co. Ltd.12815
Poly Color Film Co. Ltd.12908
Reflek Technologies Corp.12953
Saint-Gobain Solar Gard12167
Sanyou Dissan Solar Window Film Manufacturing90018
Shanghai Ho Chi Technology Co. Ltd.90350
Sican Co.13015
Xsun Window Films12371
Caright Window Tint Tools Manufacturing Ltd.12642
3M Wrap12145, 61027
Avery Dennison12961
CCL Design13075
Guangzhou Yajiu Composite Co. Ltd.13186
Matrix Films12471
Montroy Sign & Graphics Products13114
Shanghai Ho Chi Technology Co. Ltd.90350
Sharpline Converting12631
Tape Technologies12715
Tubelite Co.12675
Universal Products Inc12529
Restylers International13125
Window Film magazine12460


 Seminars to Attend:

While these aren’t all of the seminars available, Window Film magazine looked ahead and chose the ones we think you’ll benefit from the most.

Monday, November 2, 2015

9:00 a.m. – 10:00 a.m.

  • Keynote & Coffee: The Power of One Voice in Social Media: “United Breaks Guitars” (KC1). Presented by: Dave Carroll, award winning singer-songwriter, professional speaker, author and social media innovator. Las Vegas Convention Center, Upper North Hall, N258
  • SEMA Data Co-Op: What Every CEO Needs to Know About Sales and Product Data, presented by Channel Advisor (SDC4). Presented by: Curt McDowell, Channell Advisor. Las Vegas Convention Center, Upper North Hall, N261

Tuesday November 3, 2015

11:00 a.m. – 12:00 p.m.

  • Customer Service & Sales: Creating Awesome Customer Experiences (CS2). Presented by: Kordell Norton, Las Vegas Convention Center, Upper North Hall, N254.

2:00 p.m. – 3:00 p.m.

  • Emerging Markets: Test Driving with Millennials: An In-Depth Look at the Next Generation of Car Owners (EM3). Presented by: Brad Smith, Director of Automotive Market Statistics, Experian. Las Vegas Convention Center, Upper North Hall, N256.

3:15pm – 4:15pm

  • Marketing Strategies: Camaraderie and Competition that Fuels Industry Growth (MS3). How the spirit of industry events drive us forward through camaraderie and competition. Presented by: Cameron Douglass, Director of Marketing, OPTIMA Batteries, Las Vegas Convention Center, Upper North Hall, N258.

Wednesday November 4, 2015

11:00 a.m. – 12:00 p.m.

  • Social Media Marketing: Automotive Video on Youtube (SM2). Presented by: Eric Cook,, Las Vegas Convention Center, Upper North Hall, N256.

3:00 p.m. – 4:00 p.m.

  • Marketing Strategies: Decoding Search Engine Optimization (MS1). Presented by: Andy Dellenbach and Salvatore Surra, Mind over Eye, Las Vegas Convention Center, Upper North Hall, N253.

Thursday, November 5, 2015

8:00 a.m. – 9:00 a.m.

  • Keynote & Coffee: Why it Pays to Be Likeable: 7 Simple Social Concepts to Drive Business Results (KC4) From listening to storytelling, and advertising smarter to providing value, Dave will teach and inspire the audience about the new rules of social media. Presented by: Dave Kerpen, Founder & CEO, Likeable Local, Las Vegas Convention Center, Upper North Hall, N258.

2:00 p.m. – 3:00 p.m.

  • Marketing Strategies: The Art of Selling Car-Dealer Direct: What You Need to Know (MS6). Want to get your foot in the door of any auto dealership? We’ll show you how. Learn essential elements of a sales strategy. Understand the inner workings of a new-vehicle dealership. Discover how to overcome dealer objections, Las Vegas Convention Center, Upper North Hall, N256.


Friday, November 6, 2015

3:00 p.m. – 10:00 p.m.

The Official SEMA Show After Party

Gold Lot – Across from the Las Vegas Convention Center.

Open to the public. Entrance into the event is free for credentialed SEMA Showgoers. Tickets $20 for anyone else.


Window Film magazine will bring you daily coverage of the event in Las Vegas. Stay tuned!


This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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