Hüper Optik’s Distribution Changes Hands Again

October 7th, 2015 by Casey Flores

For the third time this year, Hüper Optik USA’s distribution rights have changed hands—this time in the West.

Dencos Sales, headquartered in Denver, Co., has bought distribution rights for the German-manufactured film from Sparks, Nev.-based Vision Quest Distributing. Dencos will begin shipping film from its Ontario, Calif., site immediately and expand to cover 15 states.

Adam Feldman of Advanced Window Solutions, Sarah Ortiz of Service Group Distribution and Harry Rahman of Huper Optik USA represent the brand at the 2015 International Window Film Conference and Tint-Off in Reno.

Adam Feldman of Advanced Window Solutions, Sarah Ortiz of Service Group Distribution and Harry Rahman of Huper Optik USA represent the brand at the 2015 International Window Film Conference and Tint-Off in Reno.

Faisal Nazir, CEO of Hüper Optik USA, says the shift is a result of a massive increase in demand.

“Our business is experiencing a huge upturn,” he says. “We’re up 36 percent for the year. A lot of this upturn has been from the last 7 years of investments working with [Energy Service Companies] and an automotive line that’s complete rather than just high-end products.”

Nazir says Dencos, which is a $50 million distributor of signage products, has connections with national accounts that Hüper has been trying to make for years. The company much prefers that, “rather than us banging at the door of Burger King trying to get them to add another vender to their list.”

So that Dencos would be equipped to handle its new window film inquiries, the company brought on Rob Oranges, formerly of Vision Quest, to manage and develop its new division.

Oranges says the new partnership will only help Hüper dealers.

“I have a lot of resources under me to bring more value to my customers,” he explains. “I can now offer same-day delivery to my customers, we can add things like vinyl and deco film products that Dencos already offers. And we now sell plotters and printers. Our network has access to more than 14,000 products.”

For example, one of Oranges’ customers, Window Tint LA in Los Angeles, will save $30,000 a year in film shipping costs with the new distribution model, he says.

Nazir believes the transition to Dencos Sales, Tubelite Distributing and Service Group Distribution will put Hüper’s film back on the map.

“I would say that our presence is going to be felt heavily in the industry,” he says. “We’re going from that good-looking film that one or two people carry to opening up the marketplace.”

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. Sounds like a very good move to me. Lots of luck guys Leon Levy Klingshield South Africa

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