Hüper Optik’s Distribution Changes Hands AgainOctober 7th, 2015 by Casey Flores
For the third time this year, Hüper Optik USA’s distribution rights have changed hands—this time in the West.
Dencos Sales, headquartered in Denver, Co., has bought distribution rights for the German-manufactured film from Sparks, Nev.-based Vision Quest Distributing. Dencos will begin shipping film from its Ontario, Calif., site immediately and expand to cover 15 states.
Faisal Nazir, CEO of Hüper Optik USA, says the shift is a result of a massive increase in demand.
“Our business is experiencing a huge upturn,” he says. “We’re up 36 percent for the year. A lot of this upturn has been from the last 7 years of investments working with [Energy Service Companies] and an automotive line that’s complete rather than just high-end products.”
Nazir says Dencos, which is a $50 million distributor of signage products, has connections with national accounts that Hüper has been trying to make for years. The company much prefers that, “rather than us banging at the door of Burger King trying to get them to add another vender to their list.”
So that Dencos would be equipped to handle its new window film inquiries, the company brought on Rob Oranges, formerly of Vision Quest, to manage and develop its new division.
Oranges says the new partnership will only help Hüper dealers.
“I have a lot of resources under me to bring more value to my customers,” he explains. “I can now offer same-day delivery to my customers, we can add things like vinyl and deco film products that Dencos already offers. And we now sell plotters and printers. Our network has access to more than 14,000 products.”
For example, one of Oranges’ customers, Window Tint LA in Los Angeles, will save $30,000 a year in film shipping costs with the new distribution model, he says.
Nazir believes the transition to Dencos Sales, Tubelite Distributing and Service Group Distribution will put Hüper’s film back on the map.
“I would say that our presence is going to be felt heavily in the industry,” he says. “We’re going from that good-looking film that one or two people carry to opening up the marketplace.”