Marketing to Millennials

October 2nd, 2015 by Casey Flores
Amber Joy Fielder teaches a packed house of business owners how to market to the Millennial generation.

Amber Joy Fiedler teaches a packed house of business owners how to market to the Millennial generation.

How do you reach the most socially connected, digital generation to ever walk the planet? Amber Joy Fiedler, account executive at Warner Communications, answered that question for 2015 International Window Film Conference and Tint-Off™ attendees at IWFA Education Day.

The first thing to understand is who these people are.

Millennials are:

  • Born between 1977 and 1995;
  • 77 million strong;
  • 24 percent of the U.S. population;
  • 65 percent were born in U.S.;
  • 23 percent has BA or higher;
  • Ages 18 – 27 have a $24,973 median salary;
  • Ages 28 – 36 have a $47,854 median salary; and
  • 21 percent are married.

Fiedler said the low salaries, however, can work to tint shops’ advantage.

“They don’t have a lot of extra income so when you have a product such as window film,” and it can save them money, she said. “That’s something that’s going to be of interest to them.”

According to Fiedler, Millennials already account for $1.3 trillion in direct annual spending. They’re now forming their lifelong shopping preferences as well as brand loyalty so it’s important to get in with them now.

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