Upside-Down Thinking by Patric Fransko
by Patric Fransko
November 17th, 2015

What Does Your Phone’s Home Screen Say About You?

As someone who works in marketing, I’m constantly on the quest to learn more about people’s habits. This helps me gauge where they’re spending time and gives me insight on how to reach them best. One of the most telling areas is what apps occupy the home screen of peoples’ phones. You’ll find that understanding what dominates this prime real estate on your prospects’ phone will give you great insight into how to market to them effectively.

This is my personal home phone screen.

This is my personal home phone screen.

For example, see the picture to the right. It’s of my main cell phone page. Here’s what you can tell from the said screenshot:

  1. This person is active on social media;

That should come as no surprise to anyone that knows me, but the presence of the Facebook, Instagram, Twitter, LinkedIn and Snapchat apps definitely give it away.

  1. This person probably owns a business;

Seeing apps like Facebook Pages, Facebook Ads, WordPress, Quickbooks, Asana and Google Analytics tell me that this individual likely owns a business or is active in running one.

  1. This person is organized; and

There are several things here. The notes and reminders programs at the top-left indicate that this person takes notes and uses reminders to keep them on task. Next, a project management program like Asana would typically be used by someone that placed an importance on organization and accountability. Finally, the lack of any unseen reminders and no unread email tell me that this individual keeps current with what they are involved in.

  1. This person embraces technology.

Apps like Uber and Starbucks tell me that this individual likes to take advantage of technology tools that make his or her life easier.

You may be asking: How does all that information help me? Moreover, how do I recommend that you get a glimpse of you prospects phones? I just wanted to use this illustration to make a point. While you may not be able to see all of your prospects’ phones, it’s possible that you can ask a friend or colleague in your target demographic to let you see theirs. The information you can learn enables you to make better choices about where to target future marketing.

The one example I could pull from photo above is the increased adoption of Instagram on middle-aged individuals’ phones. It wasn’t that long ago that Instagram was the new hangout for Millennials while Generation X was still primarily on Facebook. While Facebook is still in first place, Instagram is becoming more appealing to Generation X as many more are becoming active on this platform. Seeing this trend might cause you to shift some marketing dollars to an Instagram campaign.

Seeing what’s on the main screen of a cell phone will give you an honest insight into what is important to them and where their eyeballs are at throughout the day. So, look at your phone, your friends’ phones, colleagues’ phones, and heck, anyone that will let you see their phone, to gain valuable information on what you need to be focused on to stay ahead of the curve.

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