What Will The Performance Group Do Now?

November 18th, 2015 by Casey Flores
44Tools will continue to do its regional competitions in training as part of its reorganization.

44Tools will continue to do its regional competitions in training as part of its reorganization.

Performance Films Distributing Inc. (Performance Films Distributing) has some reorganizing to do.

“We’ve been in a contract with Eastman since 2007 where they had the right to buy back the distribution rights of PFD,” says Bo Ryan, president. “In 2011, they elected to renew those rights and in 2015, they elected to move back to a manufacturer direct model, like they have elsewhere in the country.”

And since Eastman Chemical Company bought back distribution rights for its LLumar, Vista and Formula One films in 12 Midwestern states, some of that reorganizing has already begun to take place.

“We have been working with Eastman anticipating that this was coming,” Ryan says. “Our preference would have been to continue to be the distributor, but the writing was on the wall.”

PFD, based in Plain City, Ohio, is the parent company to three subsidiaries: The Performance Auto Spa, 44Tools and The Performance Film Group.

“This change allows us to focus on the other business units that comprise our overall company,” George Lewis, owner of PFD, said following the announcement.

While the distribution segment of PFD was a “significant part of our business,” says Ryan, “we are not planning on letting anyone go.” In fact, the company just hired an additional employee. “We are planning to transition people into other roles and other businesses,” Ryan says.

The Performance Film Group

Some of those employees will join the company’s revamped Performance Film Group. What was once an entity that worked to secure large commercial installations for PFD’s dealers will now service those commercial clients itself.

“Going forward, we will transition that model to more of a direct model, where we will service them directly,” Ryan explains.

The Performance Auto Spa

Others will serve at the company’s Performance Auto Spa, which offers automotive detailing, paint protection and window film among other services at a single retail location.

44Tools

A large focus will now be on the 44Tools segment of the business.

The company will continue to sell and distribute tools nationwide, provide training for installers and is looking to expand its vinyl film division. Currently, the company offers Hexis films, but Ryan says he wouldn’t be surprised if they were to bring on more vinyl options soon.

The 10,500 square foot warehouse that 44Tools shared with PFD will now be repurposed, Ryan says.

 

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