Upside-Down Thinking by Patric Fransko
by Patric Fransko
December 28th, 2015

How to Blog to Improve Your SEO

I’ve written several blogs about the importance of fresh, relevant content as part of your overall search engine optimization (SEO) strategy. Integrating this content properly within your website is critical to maximizing your efforts. One of the absolute best ways to do this is through the use of a “Blog” or “Latest News” section on your site.

While this can be successful, it’s not enough to just add new posts. The content you integrate should be part of an overall strategy to optimize your search results in the desired interest segments. To get the most out of your SEO efforts, here are four things to pay attention to as you begin creating content.

  1. Make Sure it’s Registering

In order for search engines to see and utilize the content you’re creating, they must be able to see it. Work with your web design company to make sure that the section created to host this information is structured so that the content is seen easily by the search engines. Your web designers will know how to do that.

  1. Target Prospects Properly

Each of your posts should have an intended audience made up of potential prospects. You want to integrate words and phrases in the content that align with search terms those prospects would use. If you integrate the wrong keywords that cause you to come up in the wrong search results, you may drive up website traffic, but you won’t drive up sales.

  1. Pay Attention to Details

As Google and other search engines begin to pay more attention to content, the quality of that content is becoming more important. It has been reported that things like spelling errors and bad grammar can actually hurt your search results. As a result, make sure you take the time to proof-read the content before you post it on your site.

  1. Spread the Word

Once the content is created, targeted and proofed, it’s time to share it. The best way to do this is by posting it on multiple social media platforms. If you company has a Facebook, Google+ and LinkedIn page, you should absolutely be sharing this content on those channels. In addition, begin to share these posts on secondary sites like StumbleUpon, Reddit, Digg and others. Take the time to post on these platforms and integrate the proper keywords on your posts. This will also create inbound links to those blog pages on your site, which will help build the authority of your website.

I hope this helps you understand not only the importance of creating new content for your site, but also gives you a better understanding of the importance of how your create and share it. Adding properly-created content consistently to your website is one of the best things you can be doing to improve your search rankings in a sustainable way for the future.

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  1. It’s really important to share articles and new content but at the same time to write regularly, according to a fixed timetable.

  2. Patric, you hit the nail on the head with the word “quality”. Google algorithms see close to 500 updates each year and each update is designed to make business owners and website managers better marketers, not scientists. The are so many SEO signals a local business like a window film company needs to stay on top of. You got a great grasp on the ideologies in today’s SEO space.

    Here’s a case study where we were able to help a window film company reach page 1 visibility for 82 localized keywords with just a few basic (but important) site tweaks.

  3. I agree Alessia and Maciej. Quality content is the SEO of 2016 and beyond. Google loves content as a way to differentiate as it is nearly impossible to “Game” content like you could with keywords and other strategies of the past.

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