Alta Mere Rebrands its Franchises

January 20th, 2016 by Casey Flores

Alta Mere the Automotive Outfitters, a franchise offering automotive aftermarket retail accessories and installation services, recently underwent a national rebranding. Franchisees will now offer new products and features.

Specifically, the company has added to its paint protection line and automotive security systems.

The rebranding features an updated showroom with a “streamlined look” for each store, according to the company. Digital menu boards were installed around the showroom displaying each of the products and services offered by the store. The menu boards provide video demonstrations of each product and an updated price guide for each. Each individual franchisee was also provided with their own micro site linked to the brand site.

The rebranding first took place at the Alta Mere store in Oklahoma City in the fall of 2014. A virtual tour of the new showroom at the Oklahoma City location can be found here.

Greg Goodman, owner of that location, says he’s “heard constant positive feedback from our customers on the new layout of the store, as well as our website.” He explains that as a result, he’s experienced a 15 percent increase in sales over the last year.

President Peter Baldine says the increased results are not just limited to Goodman’s store and that company has seen upticks in each franchise.

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