IWFA Integrates EWFA into Association

February 3rd, 2016 by Casey Flores
IWFA logo

The EWFA is integrating into the IWFA.

The International Window Film Association (IWFA) is expanding its global reach by integrating the European Window Film Association (EWFA) into its already-existing infrastructure.

The EWFA, founded in 2000, is made up of six manufacturer members, all of whom are also members of the IWFA: 3M; Eastman Chemical Company; Hanita Coatings; Johnson Window Films; Madico Window Films; and Solar Gard. China-based KDX Window Film is soon to join the EWFA as well, says Darrell Smith, executive director of the IWFA. The EWFA also has 21 distributor members.

“The agreement strengthens the resulting organization’s presence across Europe and expands its position as the industry’s largest nonprofit window film advocacy group,” according to the announcement.

Smith says the move will free up the EWFA to handle more programs.

“A large part of their budget was going for infrastructure and management, which didn’t leave a lot of money for programs on an ongoing basis,” Smith says. “So every time they wanted to do a program, they had to go back to the manufacturers for additional funding and those same manufacturers either had to hire consultants or provide staff members the resources to take on the projects.”

The move has been a year in the making.

Stakeholders in Europe should see no change, but the way the EWFA is structured is now different. Instead of a board of directors, it now has a management council made up of manufacturer and distributor members. “The EWFA had no dealer members,” Smith says.

It also is no longer its own entity, but a chapter of the IWFA—though it will still be called the EWFA.

“It can still be referred to as the European Window Film Association because we did not want to lose the good name and credibility and work that had already been established by the EWFA in Europe,” Smith says, noting the EWFA office will still be in Brussels, Belgium—home of the European Union.

IWFA president Jack Mundy believes the merger will help the association be more effective overall.

“Our strategic partnership with the EWFA will reduce infrastructure costs, increase membership capabilities, eliminate business redundancies and ultimately bring more opportunity to the industry in Europe,” he says.

This isn’t the first time the IWFA has been active in Europe. Smith says the association has had dealer members over the years and before the EWFA formed, they had distributor members there as well.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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  1. Congratulations on this new action. It will benefit the industry as a whole in Europe as well as other regions of the world!

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