Upside-Down Thinking by Patric Fransko
by Patric Fransko
February 10th, 2016

Make a Snapchat for Your Business. I’m Not Kidding.

OK, I know that I lost half of you right when you read this blog’s title. Snapchat?! You’re probably thinking, ‘I just started figuring out Facebook and Instagram, now I need to learn about Snapchat?’

I've made my company its own Snapchat account. You should too!

I’ve made my company its own Snapchat account. You should too!

Hang with me. There are three reasons you should consider getting your business on Snapchat in 2016. This isn’t a tutorial on how to use the platform, but merely an encouragement for you to look into it.

  1. Your Customers Are There

You may think Snapchat is only a domain to teens, but that’s not accurate. While the platform currently trends to a younger crowd (more than 70 percent of its users under 34), Millennials (ages 15-35) are beginning to spend serious money. Estimates are that they will spend $200 billion annually and $10 trillion over their lifetimes in the U.S. alone! Everyone is talking about how and where to reach this demographic. The best option may be Snapchat, with 30 percent of U.S. millennials “regular” users.

  1. It Makes Your Brand/Company Real

Let’s face it, one of the things that people seem to value the most these days is transparency and authenticity. All you have to do is look at the current Presidential race to see that the candidates that are viewed to be authentic and transparent are doing well. In an age when so many brands and people have created a perfect Social Media facade, Snapchat has pushed back by allowing you to just be yourself. It allows users to document snippets of their day as they actually occur through a picture or short video in a spur-of-the-moment way. The whole idea is for the content not to be scripted. It gives your clients a snapshot into your company’s day and makes your brand feel more real to them.

  1. It’s Like Knowing the Secret Handshake

Because not many businesses are on Snapchat yet, you can have the advantage of being there first. You being active on the platform shows you’re are a progressive company, and Millennials want to do business with those that that are interact with them where they are.
You can also offer deals exclusive to the people following you on Snapchat. This encourages people to follow you, and they’ll feel like they’re being given special access to your company.

Again, this isn’t a tutorial. It’s my business to know these new social platforms and the team at our company and I are still working overtime to understand the proper way to interact in this environment. One thing is clear: I haven’t witnessed such a rapid shift in attention to a platform since Facebook first came out. I predict that Snapchat is only going to get bigger in the coming years. Don’t wait until it’s big to try and figure it out—start learning it now so that you can benefit from it in the years to come.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

Tags: , ,

Leave Comment