Upside-Down Thinking by Patric Fransko
by Patric Fransko
April 13th, 2016

Make Your First Impression Count

First impressions are critical. We make a number of determinations about someone before the first word is ever spoken. Some say much of peoples’ opinions about others are gathered within the first seven seconds of meeting them!

The same goes for the digital world. With so much riding on these initial moments, you want to make sure your overall presence doesn’t put people off. There are two areas upon which you can focus to do that.

One is your personal image. Several factors play a role in this, including the clothes that you wear, the car you drive, the way you carry yourself, etc. From the moment a potential client meets you, they are assessing whether you are competent and can be trusted. With so much riding on this moment, it’s important that you meet and even slightly exceed the client’s expectations for someone in your position.
That means you’ll want to create an impression that fits with what the client would expect of the person they would hire to do the work. When hiring a tinting company, one wouldn’t expect them to arrive in a suit and tie, but it would be reasonable for them to expect you to be dressed neatly and presentable. You’ll rarely lose an opportunity by being a bit overdressed, but you just might by being under dressed.

The other is your professional image. This is the impression your business makes and relates to all outward-facing aspects of your business. Does your website look like a do-it-yourself project or something that was handled by a professional? Do you use company vehicles with professionally installed graphics, or are personal cars being used. Do you hand out nicely designed business cards or something that looks like it was put together in five minutes? Are your proposals done on company letterhead or scrawled out on a generic form?

You get the idea. These things and many others combine to create the image that a prospect has of your business. Create a professional image that instills a sense of credibility and trust in your brand. In most cases, price alone is not the determining factor of who a person or company chooses. Confidence in that company is usually at the heart of the decision.

So, my encouragement is that you do a personal and professional image audit and see if you are doing everything possible to have the best first impression. You may not get a second chance.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

Tags: ,

Leave Comment