Upside-Down Thinking by Patric Fransko
by Patric Fransko
May 11th, 2016

Speak in the Audience’s Native Tongue

PatricMay11Everyone likes to communicate in their native language. When communicating with an audience, it demonstrates respect for them that you are taking the time and effort to tailor the message to them. Well, just as that is true in standard communication, it is also true with social media communication.

However, what I am referring to in this article is not an actual language, but the way in which people communicate differently on the various forms of social media. Each specific platform has a unique way in which the people using it communicate. In this article I want to elaborate on how these “languages” are different and why it is important that you recognize it and respect it with your posting habits on each platform.

You have probably noticed if you have spent time on a variety of social networks that the messaging and tone seems a little different on each. While Facebook allows you to post longer form posts and that is accepted, the limited character of Twitter forces people to get right to the point. You may also have noticed that hashtags (words with the # sign in front used for search functionality, ex. #WindowTint) are used heavily on platforms like Twitter and Instagram, but are much less prevalent on Facebook or LinkedIn. In addition, you may have noticed that the tone on platforms like LinkedIn tends to be much more business focused as opposed to the social nature of other platforms.

Just like a language, these differences are all important when it comes to communicating with your audience on each platform. You do not want to be overly social and posting pictures of parties on LinkedIn. It would seem inappropriate and would likely not send the desired message to the users there. Likewise, you would not want to appear too businesslike and serious on a platform like Instagram or people might ignore you as seeming too stuffy for the room. Also, try to keep norms regarding things like the use of hashtags, @references and the like confined to their appropriate platform.

Because of these differences, I encourage our clients to customize their messaging on each platform to communicate in the native tongue. Make each message look like you created it specific for that platform and audience. Do not make the common mistake of using one message and blast it out across all platforms. When it comes to communicating on social media, one size most definitely does not fit all!

You will find that if you take the time to make each post render “native” to that platform that your response rates to those post goes up dramatically. Sure, it will take slightly more time, but the extra five minutes will be worth it if twice as many people pay attention to the post. If you are going to take the time to create or curate the content, take the time to do it properly.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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2 comments
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  1. Patric, saw your ad in the latest Window Film Magazine, stopped by your site (eyemagnetmgt.com). Very nice! Glad to see you’re doing well -never doubted it for a second ; )

    As you know I’m Google certified so I’m privy to information that most don’t know. Thought I’d post a few items of interest.

    1. Everyone should be looking into Google schema markup. Essentially it’s a way to give Google insight into your site’s content. They now have a schema markup tool that makes this extremely easy to do. It makes it easier for Google to understand your sites content and enhance Google listings with enhanced “Snippet” data.

    2. Google is now giving preference to “mobile-friendly” websites on mobile devices. Turns out your site can actually be mobile friendly but Google may not be getting an accurate picture of your site. Check out google’s mobile friendly tester here:
    https://www.google.com/webmasters/tools/mobile-friendly/

    3. Google webmaster tools has been renamed “Google Search Console”. Anyone marketing online should be using this free tool to insure Google is properly crawling and indexing their site’s content.

    4. Last but not least, Google My Business (formerly Google local) is becoming much more important than it used to be. With the recent changes to Google’s SERP’s, Seo listings are getting pushed further and further down the page.

    You may see 3-4 paid listings, followed by a 3,5, or 7 Map box putting the first Seo listing below the scroll. Add to that the “Click-to-call” button on mobile devices and it’s even more important.

    We’ve recently implemented call tracking here in Atlanta. The results are astonishing. Give me a shout one of these days. Would love to reconnect.

    Best Wishes

  2. Cody,

    Your exactly right on what you said. The SEO game is much different today than it was in the past and Google continues to refine it. It is important to stay on top of it. That is why Eye Magnet literally has a member of the team dedicated to staying on top of our Google Partner status and knowing what is new so we can integrate it into our client strategies asap.

    The only thing for certain with Google and SEO these days is that things will never stay the same. Creating good quality content in a way that Google can find it will never go out of style though.

    Best Wishes to you as well.

    Patric

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