Kelly McDonald Added as Featured Speaker of WFCT

July 27th, 2016 by Casey Flores

Keynote: Crafting A Customer Experience For People Not Like You

We aren’t all fans of the same team, we don’t all have the same favorite color and we don’t all come from the same background. Our customers are often very different from us. International Window Film Conference and Tint-Off™ (WFCT) favorite Kelly McDonald is back to teach you how to craft an experience for customers of all types that delights them and makes them the best sales tool you have.

Kelly will speak on creating a memorable and customized experience for clients, especially those not like you, coming to your shop. In our businesses, customer retention is a large component of our success. Kelly, a published speaker and expert on demographic trends and marketing strategies, will discuss that a one-size-fits-all approach is not the best route to take. Learn why your customer’s differences can be an effective tool in gaining their business and keeping their business. With a book titled, “Crafting the Customer Experience to People Not Like You,” Kelly can help companies differentiate themselves from competitors and build customer loyalty with one-of-a-kind customized customer service. Don’t miss this chance for some viable take-aways and business builders with this knowledge expert.

About the Speaker

Kelly McDonald is a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends. Her previous presentations at WFCT have been among the highest-rated seminars ever.

Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine, and Advertising Age has twice named her company one of the top ad agencies in the U.S.

She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.

She is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You.”

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