Going Green

October 7th, 2016 by Katherine Coig
Mike Hodgson, founder of ConSol, an energy consulting company in Stockton, Calif., discussed how the window film industry can capitalize on the green movement.

Mike Hodgson, founder of ConSol, an energy consulting company in Stockton, Calif., discussed how the window film industry can capitalize on the green movement.

Capitalizing on opportunities that come with energy efficiency and the going green movement may be the key to bring more money to your company, according to Mike Hodgson, founder of ConSol, an energy consulting company in Stockton, Calif.

“You guys have the right product at the right time,” said Hodgson. “There’s a lot of money that’s yet to be made in this market.” He also added that the largest market opportunity is existing buildings.

Speaking on residential applications, Hodgson informed attendees that on a three-story house in mid-day July, window-film reduces peak load by 11 percent. This causes air conditioners to work less and therefore use less energy.

“Air sealing is the number one utility sought after, and your product is twice as good,” he explained. “In our research, window film beat air sealing with a coefficient two to one.”

He also noted some drivers toward going green, and the benefits of focusing in on energy efficiency. The government wants more energy savings products and wants to reduce Green House gases, and utilities want to reduce peak load and energy use—and window film has the solution to all of those problems.

“Your opportunities are that it’s a cost-effective solution for schools, utilities, residential and commercial buildings,” Hodgson said. “That’s where you need to market.”

The International Window Film Conference and Tint-Off™ is being held through today at the Henry B. Gonzalez Convention Center and San Antonio Marriott Rivercenter in San Antonio. Stay tuned to windowfilmmag.com for more from the event.

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