Upside-Down Thinking by Patric Fransko
by Patric Fransko
October 26th, 2016

Google Sends Clear Message on the Importance of Mobile

Just over a week ago, Google placed an increased emphasis on websites being mobile friendly. For the first time, it was announced that Google will be splitting their search index into distinct mobile and desktop versions. The interesting thing is that they will consider the mobile index the primary one and it will be kept updated continuously. The desktop search index will become their secondary search index and with less emphasis placed on it. This is the culmination of an emphasis they started to push in April 2015, when they announced that mobile-friendliness would become part of the search criteria. This only makes sense as more web traffic is taking place on mobile devices, and that trend shows all signs of continuing. mobile

So, with all that being said, what can or should you be doing about it? It goes without saying that if your website is not currently mobile-friendly—that should be your number one priority. You can easily verify whether Google considers your site mobile-friendly by using their own tool by clicking HERE. However, passing that test is just the beginning. The search rankings will also be affected by things like the size of the text and how easily tappable the links are on a mobile device. I have provided a list of three things you should verify in the coming months to put your website in the best shape for search rankings as Google makes this change.

  1. Make sure your primary pages are easy to find and navigate to on a mobile device. You can do this by having them available in several ways. First, you can find them via an accordion menu that expands when clicked. Also, you can have clickable icons as you scroll the page that will direct you to primary pages. Most importantly, make it easy for the user to find what they are looking for.
  2. Make sure any buttons or links you are using are easy to identify and large enough to tap/click easily. We usually like to make any clickable text bold to draw the eye to the fact that it is a link. When deciding on the size to use, someone should not have to expand the screen to be able to click the link or button; if they do, it’s too small.
  3. Make your address, email and phone number easy to find and clickable. First, you may want to consider listing this information in several places so that it’s easy to find. If someone is interested in contacting you, you do not want them to have to search too hard to find this information. Regarding your phone number, you want someone to be able to tap your phone number which will then open up the dialer on their phone. Make sure you have the text set up this way. The same should be true of any listing of your email—make it a clickable link that opens directly into an email, which will make it easy for them to connect with you. Finally, have your address be clickable and open directly in navigation, if they wish to navigate to the shop or check out how far you are from them.

I hope you find these tips helpful and that they give you a place to start on ensuring your website is as mobile-friendly as possible. With this latest move, Google is making it clear that these criteria will only become a larger factor in determining search ranking in the future. Be ahead of the curve and start addressing them today.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

Leave Comment