What’s New, SEMA?

November 2nd, 2016 by Katherine Coig


3M debuted two new films.

3M debuted two new films and showcased its offerings.


SEMA opened its doors yesterday at the Las Vegas Convention Center with miles of exhibitors to visit. It’s the largest trade show for the automotive aftermarket industry, so it’s no surprise exhibitors and attendees flock to the show by the thousands. And to start the week-long show, companies in the film industry used the droves of attendees to debut some their newest products.

Madico launched Black Pearl IR 30 at SEMA.

Madico launched Black Pearl IR 30 at SEMA.

“We wanted to use the show to introduce and launch our new window film,” said Steve Wood, key account manager at Madico. “It’s our Black Pearl IR 30, which we’re showing on the Mazda.” The film has yet to hit the market, but it features nano-ceramic technology, infrared rejection and will be available in a complete range of VLTs.

3M also utilized the show to debut two new window films: Crystalline CR 20, the darkest film in the Crystalline series, and Scotchshield Automotive Security window film. Both products feature a proprietary, multi-layer optical nano-technology that combines more than 200 layers, producing a film that’s thinner than a Post-it Note.

“The feedback on our new films has been very positive,” said Shelby Myszewski, marketing communications supervisor. “People have been waiting for a darker film, and they’re just excited to see that 3M has new products.”

Orafol's Imperial Matte red wows the crowd.

Orafol’s Imperial Matte red wows the crowd.

But the focus wasn’t entirely on new window films. Orafol, manufacturers of wraps, released three new Unique colors by Will Castro of Unique Designs, and attendees were anxiously awaiting the reveal.

“People love these, especially the matte red; they couldn’t wait to see them,” said Lisa Humrich, marketing manager. “People kept trying to peek!”

The new colors include Imperial Matte Red, Black Galactic Gold and Sunset Shift.

Stay tuned to WindowFilmMag.com to get more information on these wraps, as well as well as others, as we continue our SEMA coverage, and if you’re at the show, stop by our booth #12640 and meet our staff!

The show will be held through Friday, November 4 at the Las Vegas Convention Center.

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