Window of Opportunity by Micky Calcott
by Micky Calcott
February 1st, 2017

Decorate to Innovate…

It gives me great pleasure to be able to welcome you to my first regular column, in which I hope to share with you some of the knowledge, experience and insight I’ve gained from a career spanning three decades in the window film industry. 

Firstly, allow me to introduce myself. My name is Micky Calcott, and as you may have guessed by my accent, penchant for fish and chips and love of warm beer, I’m from England, UK. I founded The Window Film Company back in 1998, and we’re headquartered in Buckinghamshire – a lovely part of the country just outside of London. As the name suggests, we started by supplying and installing architectural window film, but I quickly realized that offering window graphics would provide an additional and relevant revenue stream, fitting perfectly alongside our existing offering.

The Window Film Company now employs 28 full time staff, has a two-story 4,000 square foot headquarters as well as a showroom and meeting space in the heart of London. I’m proud of what the company has achieved, but it didn’t come easy. We’ve had to work hard, look for new opportunities, react fast and embrace new technology. Above all else, we’ve had to be innovative and brave.

Over the coming 12 months, my blog will be mainly looking at the decorative window film market. This will include, but not limited to products, methods, printing techniques as well as the best ways to market your company to set yourself apart from the competition—helping you to create a “Window of Opportunity” that could create long-term growth for your business.

Investment is always a risk, but whenever we’ve identified an opportunity, we’ve backed ourselves to go for it. We’ve moved to completely renovated premises, we’ve purchased new vehicles, we’ve invested in staff and their training, and we’ve bought new equipment. In short, we’ve refused to stand still.  We always want momentum.

Of course, whilst continued investment can be vital, being innovative and staying on top of our game when it comes to the products and services we offer has been just as integral to our success. We’ve entered into partnerships with both established and new designers, providing us with exclusive designer ranges that have proved popular with consumers and commercial customers. We’ve also investigated and acted on other opportunities within the industry, for example, we are proud to be the exclusive UK distributor for Madico Window Films.

Please rest assured I won’t be spending every piece talking about The Window Film Company, but hopefully this brief introduction has given you an idea of who I am, my approach and my attitude to improving and advancing not just my own company, but the industry as a whole.

I’ve learned a lot during my time in this fantastic industry, not least that an Arizona 460GT – a recent purchase of ours—is a flatbed printer, and not an American muscle car! I’m genuinely excited to be sharing my continued learning with you via WindowFilmMag.com. If you have any specific questions you think I can help with, or have suggestions for topics you’d like me to cover, please do get in touch by emailing micky@windowfilm.co.uk, or you can tweet me @mickycalcott.

Until next time… toodle-pip!

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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