Wrapify Receives Capital Investment from Avery Dennison

March 15th, 2017 by Editor

Wrapify, a technology-based car wrap company headquartered in San Diego, Calif., has secured a $3 million venture capital investment from Avery Dennison Corporation, a graphics solutions, labeling and packaging material and radio frequency identification (RFID).

The investment in Wrapify is expected to accelerate its footprint in leading cities around the U.S. The company pays drivers to wrap their cars in ads while using the Wrapify app to enable brand owners to track their vehicles in real time.

James Heller, Wrapify CEO, who was recently named the top young marketing talent on Forbes’ “30 Under 30” list, said, “Our goal for Wrapify is to reach the top 50 U.S. cities by end of year, and Avery Dennison’s investment will spur that.”

The company’s platform has been used by many well-known brands, including Bud Light, eBay, Lyft and Petco.

The investment comes as Avery Dennison and Wrapify have been working together to develop a vehicle-wrapping film technology best-suited for Wrapify’s needs: a short-term, easy to install and removable film for the transit-oriented, out-of-home advertising industry.

“Avery Dennison prides itself on identifying the most exciting and innovative new ideas and businesses in our category, and Wrapify is a standout,” said Bill Podojil, senior business director, Avery Dennison Graphics Solutions North America. “We’re impressed by its concept, its product, its team and its significant success in less than two years. We see this as a great opportunity.”

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