Denver K9 Units Get Educated and Upgraded to Ceramic Window Film

July 26th, 2017 by Katherine Coig

Law enforcement and tint don’t always seem to go together. However, Brodie Mathews, owner of DecoTint in Denver, Colo., wants installers to know that police officers and other emergency response teams can be great for business. Recently, Mathews acquired a contract to outfit every canine (K9) unit in Denver plus all of the city’s other emergency response teams’ vehicles— sheriffs, the fire department, EMTs and Denver public works—with ceramic window film.

Brodie Mathews, owner of DecoTint in Denver, Colo.

“We basically acquired the contract due to the lack of quality the previous film had; the window film they were getting installed didn’t last a year,” Mathews explained. “They had gone through multiple shops, and the installers were giving them the cheapest price they could, but the tint just didn’t last.”

Mathews had previously tinted a few of Denver’s officer’s personal vehicles, which is how DecoTint earned the contract.

“At first, we only did four vehicles,” Mathews explained, “and we knew we had to stick to our price, so we ended up losing the account. They went with another company, and the window film started peeling again.”

Mathews said they lost the contact in December of 2016, and a month later, he received a phone call asking if he would like to re-acquire the account.

“So, the K9 unit came in to get tinted, and I offered to educate them on the ceramic film,” Mathews said. “I offered to do the entire vehicle for them to try it out, even the windshield. So I didn’t charge anything additional for it being ceramic, and I did the windshield for free. I wanted them to see that ceramic was worth the price.”

A few months later in the spring, Denver had its first heat wave, Mathews explained, and he received a phone call from the captain of the Denver Police Garage.

“I got a call from the captain, and he said all of the other K9 units’ alarms were going off due to the intense heat, except for the one we had tinted,” Mathews said. “So, they wanted to learn more about ceramic window film.”

Mathews installed ceramic film on six more K9 units, and the police department tracked them through summer to see how the film would withstand. Mathews said the alarms on the K9 units went off, but not as frequently as those that weren’t tinted with ceramic.

“The captain called and said he had spoken to the chief of police, and he’s now recommending window film be installed on all K9 units in Denver,” he explains. “Every K9 unit will be receiving window film. We’ve done about 60 already.”

According to Mathew, it’s a never-ending opportunity. “They replace the vehicles every so often and retire the old cars,” he says. “Plus, once the window film starts to fail, they come back to us to have it replaced.”

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